Artists From Around the World Travel to Houston, Texas, for Break Free Day Global Breaking Championship 2021

The first quarter of 2021 saw the return of Global Breaking Championships in Houston, Texas, with the Break Free Worldwide Championship Series. With five prestigious events held throughout the year for artists and athletes to compete in, the first two of the year were a major success for the burgeoning culture of professional, competitive Breaking.

With competitive Breaking on a path to the 2024 Paris Olympics Games, Break Free Worldwide has curated events in 2021 that serve as prestigious and high-caliber productions that look to elevate the status of the culture. An open round of qualifications start the event, where upwards of 500 competitors take part to vie for a top-32 spot in male, female, and youth categories. The biggest event of the series is coming up with Break Free Day 2021, held July 16-18.

The high-energy and impactful nature of competitive Breaking acts as a unique bridge between culture and sport. Taking part at Pasadena Convention Center in Houston, Texas, $13,500 in cash prizes are on the line for the weekend. A press conference will be held with the top eight competitors in each category on Sunday, July 18 at 4 pm that is open to the public and all media outlets. 

With support and collaborative efforts pouring into the burgeoning Breaking community from organizations and individuals looking to support the Global culture, Break Free Worldwide has teamed up with Display, the "Social that Pays". This brand-new social-media platform splits ad revenue with users and incentivizes content creators to see financial rewards from the art that they create and curate. 

Coming on board to help power the broadcast and production of the Break Free Worldwide universe is HyperX. The prestigious gaming peripherals company has partnered with the vision of growth in the Breaking community and will provide high-performance gaming equipment that will serve as the technical foundation for Break Free Day Global Breaking Championship 2021. Both organizations are excited to bridge the gap between performance and culture, bringing the gaming world closer to the Breaking community, where passion, action, and creativity drive both.

ViewSonic Gaming, HyperX and Monster Energy have partnered with the Break Free Championship 2021's new esports zone, where there will be three gaming stations for fans to have a chance to play on professional-level esports equipment. The esports zone will have activities and giveaways such as ViewSonic Elite gaming monitors and HyperX headsets for players with the top scores of COD and Smash Brothers.

"We're excited to leverage the Break Free Worldwide brand platform's influence to shape out exclusive esports partnerships with Monster Energy, HyperX and ViewSonic to stimulate a dynamic never seen before esports and breakdancing collaboration of cultures," says Robert A. Mattison III, CEO, DMA, Inc.

About HyperX

For 18 years, HyperX's mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of "WE'RE ALL GAMERS," HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers and tech enthusiasts worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to

About The DMA Agency

From its hub in Los Angeles, The DMA Agency develops dynamic and compelling marketing campaigns for a variety of clients, including Grammy-award-winning artists and Fortune 500 companies. DMA specializes in lifestyle technology, influencer marketing, content creation/development, brand development, and live events/entertainment. The DMA Agency has adapted to the fast-paced atmosphere that demands a rapid workflow to keep up with pop culture and consumer demand. The DMA Agency serves as the exclusive agency of record for Break Free Worldwide, working with The DMA Agency's global network and exclusive partners. For more information, please visit

Tune in live July 16-19 to Break Free Day Online 2021 at

Source: Break Free Worldwide


Categories: Arts and Entertainment

Tags: #breakdance, #breakfree, #hiphop