Ariat Partners With Hotleaf Camo™ on Limited-Edition, Women's Outdoor Hunting Collection
UNION CITY, Calif., August 22, 2017 (Newswire.com) - Ariat International, Inc., the leader in innovative Western and English footwear and apparel, announces its collaboration with HotLeaf Camo, a female-focused, camouflage print, on a limited-edition collection developed specifically for outdoorswomen, just in time for the fall hunting season. The Ariat HotLeaf Collection marries Ariat's design principles — authentic quality, comfort, performance and style — with HotLeaf's print technology based upon latest science in animal vision, resulting in a collection that will be sure to meet the performance needs of the experienced huntress. In direct response to market research on women who hunt, the collection features extensive product attributes and feminine fit details, coupled with HotLeaf's proprietary design technology that adds color to camo without compromising field performance.
The Ariat HotLeaf Collection is the company's only head-to-toe hunting line complete with base layers, outer layers of jacket and pant, gloves, headband and boots. The base and outer layers feature Ariat's signature AriatTek® fabric technology designed to help keep the body's core warm when temperatures are less than ideal and Scent Halt™ technology to avoid detection by prey. The HotLeaf boot is designed with a few of Ariat's innovative technologies, including ATS® technology to provide advanced stability with superior comfort, Waterproof Pro™ construction with durable, water-repellant 900D nylon upper and 400g 3M™ Thinsulate™ Ultra insulation. A shock-absorbing EVA midsole, a Duratread™ outsole with non-tracking, tread design and Scent Halt™ round out the technology features making the HotLeaf boot perfect for any outdoor terrain.
Availability
The Ariat HotLeaf Collection is available at outdoor stores as well as farm and fleet stores nationwide. The collection is also available online at ariat.com.
About Ariat International, Inc.
Ariat International, Inc. is the leader in equestrian performance footwear and apparel. Known for its patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information contact Ariat at 800.899.8141 or visit www.ariat.com, https://www.facebook.com/AriatInternational and https://twitter.com/Ariat.
About HotLeaf Camo
HotLeaf Camo is a new take on camo print technology. Based upon the latest science in animal vision, the brand is finding ways to add color back into high functioning, field-proven camo apparel and accessories. Founded by women who are avid huntresses, HotLeaf is dedicated to designing for the female audience who enjoys wearing camo print in both lifestyle and in sport.
For more information, contact HotLeaf Camo at 214.385.4105, visit www.HotLeafCamo.com or contact our public relations and marketing department at h.oconnor@hotleafcamo.com.
Source: HotLeaf Camo and Ariat International
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