Are You Dressing Happy?

Devon-based footwear brand, Moshulu believes that colourful things can make everyone happy.

Are you dressing happy? Devon-based footwear brand, Moshulu believes that colourful things can make everyone happy... and they're right!

Women who choose to wear colour instead of black considered themselves to be over 20% happier than those who wear only black, it has emerged. But can what we wear determine our happiness?

What's interesting in this study is how colour can be linked with perceived happiness and the suggestion that colour is more likely to be worn when in a good mood. Bright colours and patterns may be a way to put yourself in a better mood.

Dr. Jessamy Hibberd, Leading Clinical Psychologist

Researchers found that almost half (49%) of women who would wear colourful, contrasting prints said they were very happy in life, as opposed to just 19% of women who said they would not experiment with prints.

Devon-based footwear brand, Moshulu have been researching the connections between your personality and your style. In their 'Sole Style' study of over 1000 women in the UK it was found that ladies who wear colourful clothes and patterns are happier in general.

Leading Clinical Psychologist Dr. Jessamy Hibberd comments on the findings, “What’s interesting in this study is how colour can be linked with perceived happiness and the suggestion that colour is more likely to be worn when in a good mood. Bright colours and patterns may be a way to put yourself in a better mood.”

Extrovert or Introvert?

But are we predisposed to our wardrobe choices? The research found that introverted women are 30% less likely to wear bright colours than extroverts, instead opting for classic, simple styles with over 20% more introverted women choosing plain clothes and the colour black.

Extroverted women were more likely to plan their outfits with 35% of women choosing to match shoes and accessories compared to 28% of introverts. Also, the bolder choice of wearing contrasting patterns was 10% more likely in extroverts research found.

“Being introverted or extroverted is something we are predisposed to at birth, however, the experiences you have can also have an impact and make introverts more extroverted and vice versa.” Says Dr. Hibberd, “Most people tend to have traits of both introverts and extroverts - this is called being an ambivert.”

“Typically personality traits associated with extroverts are; outgoing, socially confident, talkative, friendly, approachable and easy to get to know, whilst introverted personality traits are typically quiet, shy, enjoying time alone, more sensitive to stimuli and sensitive to overstimulation, contemplative and quietly well informed.”

“It follows then that extroverted women would wear more eye-catching colours and patterns, whilst introverts are more inclined to draw less attention to themselves.”

60% of women surveyed thought that the UK as a nation is more introverted with 87% feeling that it’s better to be an extrovert and just 31% claiming to be extroverts themselves.

Upliftingly almost an equal number of introverts (34%) and extroverts (30%) say that they just wear what they like! Bucking the trends and throwing their outfits together to wear what they want.

Just over 30% of those surveyed recognised the term ambivert.

Tickled Pink?

The survey, commissioned by popular high street retailer Moshulu, found that black is the nation’s favourite colour to wear, with over a quarter saying it’s their go-to colour, multi-coloured outfits came in a close second with 20% of votes and blue just behind with 19% of women saying it was their colour of choice.

Head of Brand, Sue Nelson says"When designing we think about all types of women, from the subtly stylish to bold and beautiful, lovers of striking colours or classic black, we try to encompass this in each of our ranges. Black doesn’t have to mean boring after all!”

“We wanted to know whether choosing a discrete patterned lining or striking all over print was really determined by personality traits, or your 'sole style' as it's now known at Moshulu HQ."

Top 5 colours the UK loves to wear;

1.       Black - 28%

2.       Multi - 20%

3.       Blue - 19%

4.       Purple -10%

5.       Red - 8%

Colours influence our energy and our mood.” Says Clinical Psychologist Dr. Hibberd, “We also have personal associations with colour for example blue reminding us of a summer’s day and orange of sunrises or sunsets.”

“Potentially, experiences growing up that we link to colour and dress will also influence our decisions, for example if you’re from a family that dressed more conservatively you may be inclined to replicate this in your own choices.”

Did you know that 66-75 year olds enjoy colour the most and it's making them happy?

The most colourful of the women surveyed were 66-75 year olds with just under 9 out of 10 saying black wasn’t their go-to colour. Researchers found that this group also considered themselves to be the most happy with 84% saying they were moderately to very happy.

Most colourful ages;

1.       66-75

2.       56-65

3.       46-55

4.       26-35

5.       36-45

“We’re really pleased to see that colour and happiness are linked, it’s a huge part of what we do as a brand. Overall we’re glad that a large proportion of the women surveyed are happy to wear whatever they like, that’s what it’s about after all, being comfortable in your own ‘Sole Style’.” Shaun Fulls, Brand Director

This research comes after the footwear retailer uncovered the Top 10 things that make us smile at the end of 2017.

Contact : Kate James 01404 541626

Source: Moshulu

About Moshulu

Family business designing shoes and accessories in sunny Devon for 20 years.

Coastguard Road Ltd, Heathpark industrial estate
Honiton, Devon
EX14 1SD