Antuit Announces Its Next Big Significant Step In Acquisition
Deal Strengthens Company's Offering to Retail/CPG Clients While Progressing Global Growth Strategy New York and Singapore
New York , April 23, 2015 (Newswire.com) - Antuit, a global Big Data solutions company, today announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. The acquisition strengthens Antuit's offerings to the retail/CPG market, enabling the company to help clients intelligently leverage data to more accurately forecast demand, measure effectiveness of promotions and better understand customer behavior at all stages of the products’ lifecycle.
"Today's announcement is a significant next step in our progression to becoming a global leader in the delivery of business-enhancing Big Data solutions and services across multiple sectors," said Arijit Sengupta, CEO of Antuit. The transaction, Antuit's first since announcing a $56 million investment from Goldman Sachs in January, more than doubles the company's Retail and Consumer Goods practices and adds brands like PepsiCo, Belk, A&P, Bridgestone Retail and others to its blue-chip client roster.
"Antuit and Prognos are like-minded in our strategy and we will continue to provide clients with high quality, results-oriented work in a flexible and responsive way," said Sam Iosevich, Managing Principal at Prognos. Antuit also adds Prognos' unique pool of talented data scientists, many of whom have advanced degrees and PhDs in math and science, to its already impressive team. Yogesh Kulkarni, Managing Principal at Prognos added, "We are excited to become part of the Antuit family and believe the tie-up of our two companies will be of great value to our clients."
Founded in 2007 and headquartered in Chicago, Prognos Inc. is dedicated to providing financially measurable results for Retailers and Consumer Packaged Goods companies through advanced analytic solutions. The team is composed of mostly PhD data scientists whose sole focus is Retail and CPG analytics. For more information: www.prognosinc.com
Antuit Holdings Pte Ltd ("Antuit") is an execution-oriented Big Data solutions firm that enables enterprise clients to unlock business value from "big and little data" through a spectrum of data management, visualization, predictive and optimization solutions. Today, Antuit delivers solutions in the following core areas: Supply Chain & Operations, Sales & Marketing and Retail and CPG. Founded in 2013, Antuit has operations in Singapore, New York, Seattle, Auckland and Bangalore. Antuit aligns its solutions to each customer's business needs, budget constraints and data context, and offers an Analytics-as-a-Service model which integrates people, products and methodologies seamlessly. The company is led by a senior team of former management consultants, industry specialists and analytics veterans and is backed by Goldman Sachs and Zodius Capital. For more information visit www.antuit.com