Anthony Miller Marketing to Provide Product Marketing for Leading Appointment Reminder Solution

ApptBox, an appointment reminder service for Mckesson's Medisoft and Lytec applications, upgrades its product marketing

As part of its strategic initiative to strengthen the product marketing of its leading brand, Leighton Technology Group, a metro-Atlanta based technology company, has signed a contract with Anthony Miller Marketing, a business-to-business technology marketing firm. Anthony Miller will provide marketing strategy and implementation services for the company's ApptBox brand, a leading appointment reminder solution for the healthcare industry.

"ApptBox has long been one of the most technologically sound products in its class," said Gregsie Leighton, President and CEO of Leighton Technology Group. "By engaging Anthony Miller Marketing, we have now added the marketing skill and expertise to grow the brand exponentially."

Anthony Miller will work with Leighton Technology Group to craft and implement marketing plans for physicians and solution resellers. This will include revising reseller incentives, and refreshing the brand's logo, collateral, and website.

"We are pleased to work with Leighton Technology on such a strong solution as ApptBox," said Anthony Miller, President of Anthony Miller Marketing. "Medical offices have always loved the solution. And soon we'll be able to help Leighton Technology and their resellers introduce it to thousands more nationwide."