Anthem Events Launching Culture-Focused Growth Strategy
Trooper, PA, July 31, 2015 (Newswire.com) - For the sales and marketing firm, innovation and teamwork are at the center of everything. This means, from the management team’s perspective, they must forge a culture that can truly support this drive and creativity. Liz, president of Anthem Events, and her team have invested much of their time and energy into accomplishing just that.
“We want our team to feel like a cohesive unit,” she said. “This means the environment they work in has to be a really positive one. It is essential that everyone communicate effectively and support one another. This is something we are largely able to accomplish through cultural development.”
"Perhaps the most important benefit of developing the right environment, however, is team member retention,"
Liz, President
Liz added that a strong corporate ethos can help with productivity and quality of work as a whole. Team members who are happy with their jobs tend to put in the extra effort to produce excellent results. In turn, this helps build the company’s reputation within its space. These benefits have encouraged Liz and her team to continue nurturing the company’s culture.
“Perhaps the most important benefit of developing the right environment, however, is team member retention,” she continued. “Service-based organizations sink or swim depending on their teams. At Anthem Events, we have to make sure we are holding onto our talented group of associates. As such, building a culture that will attract and retain great people is something we simply must do.”
To ensure a healthy team, Liz and her colleagues regularly host social events for everyone to enjoy. They plan team dinners, bowling tournaments, and even rousing matches of miniature golf. These activities allow the professionals to bond in a way they could never do at the office. Shedding their office responsibilities gives them more opportunity to focus on one another’s company.
Anthem Events’ President on Strategies for Developing Culture
According to Liz, establishing a great culture at Anthem Events was no easy task. In fact, it remains something they have to work toward every day. She indicated, “It begins with having a clear picture of what type of organization you want, then ensuring that you have people who fit into it. Of course, culture is about more than just hiring, it is also about reinforcing key values and setting goals that drive forward progress.”
“We have a very clear vision for who we want to be at Anthem Events,” Liz stated. “We engage our associates in this conversation around our values and identity as an organization. We work closely and support one another as we work toward individual and group goals alike. It’s an amazing experience.”
About Anthem Events
Anthem Events is a dynamic consulting and marketing services firm dedicated to offering customized representation to clients seeking to expand into novel markets. Their team of highly-skilled marketing specialists has the talent and instinct to produce interactive on-site promotions that get results. Based on careful in-depth market research and consumer analysis, their campaigns generate significant brand awareness and growth, raise revenues, and maximize their clients’ return on investment. Their reputation for excellence has allowed them to serve a diverse portfolio of businesses, from start-ups to Fortune 500 companies.
