Announcing The Launch Of Cleosara Jewellery For The Contemporary Woman

Online, January 26, 2012 (Newswire.com) - Contact: Pavithra Charan or Mala Dhalani
Manager - Cleosara
476/2 Kilpauk Garden Road,
Kilpauk,
Chennai 600010. India.

mobile: +919840049982/ +919884722078
email: pavithra.charan@cleosara.com
mala.dhalani@cleosara.com
Facebook: http://facebook.com/cleosara
Twitter: https://twitter.com/#!/CleosarabyLeela

Chennai, India
Thursday, January 23, 2012

About Cleosara
Cleosara is an independent brand of urban, chic, sterling silver jewelry with natural gemstones. The designs are made for the contemporary woman who loves clean, simple lines and diverse range of jewelry to match her every day living.
The brand promise is built around the concept "Be Interesting" and hence draws inspiration from the variety of roles and situations managed by the woman of today in a typical urban context. The designs include range of:

1. Earrings
2. Chains
3. Pendants strung on leather neck-chain
4. Finger Rings

The design aesthetic of Cleosara is simple, uncomplicated lines highlighting the sparkle of sterling silver and the richness of the natural gemstones used in the jewelry. The natural gemstones used include Black Onyx, Flient, Mariam, Mojave, Sponge Coral, among others - allowing for a range of jewelry that includes warm earthy tones, cool blues, energizing greens and passionate reds. This line of jewelry is a perfect match for the modern woman in an international context. The brand is being launched exclusively online for retail through leading e-commerce portals. The e-tail stores for Cleosara's launch are:
In India: Zaarga : http://www.zaarga.com/shopMain&shopId=21&
International: Etsy : http://www.etsy.com/shop/cleosara

The brand has plans to participate in more designer portals to reach a wider audience across the world. Cleosara's own online shop and blog is expected to be launched soon. The jewelry is priced between Rs.1,000 to Rs.20,000/- in India and between $27 to $350 for International buyers.

About the Designer: Leela Janakirama:
Leela Janakirama has been involved with traditional arts and artists from a very young age. Her exposure to jewelry craftsmanship and subsequent training in diamond grading instilled in her a deep respect for the materials that she would ultimately use.
Leela has always enjoyed working with gold and silver as they are excellent materials for handcrafted jewelry.

With formal training in graphic design, Leela combines in herself the merger of traditional craftsmanship and modern design. As a designer, she believes it is very important to see form and function come together in the jewelry she designs. This has been an important aspect of her design aesthetic.

People - the way they behave, what they wear and how they carry themselves - have always been Leela's biggest inspiration. Cleosara is simply a culmination of Leela's interpretation of the woman of today. Through Cleosara, Leela wanted to offer simple, 'non-fussy' jewelry that complements the diverse wardrobe of a youthful woman. It is really jewelry for 'NOW' - not vintage, not futuristic.
The natural gemstones have been chosen for the larger size, the bold colours and the opaqueness of the stones. The way the stones are used also ensure that there is a lot of exposed metal area and not just stones that are seen. It shows that a woman who has given thought to her accessories is the one who wears it.
In Leela's words:"Cleosara as a brand is expressive - It says something. It is here and now. Not too much, not too less."

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