An Open Letter to Unilever's Keith Weed for His Warning to Google and Facebook
CEO of Madrivo Applauds Unilever CMO Keith Weed on his Stance of Ethical Ad Placement and Brand Safety in an Open Letter.
LAS VEGAS, February 20, 2018 (Newswire.com) - Keith Weed, Unilever’s CMO, grabbed headlines when he warned Facebook and Google to clean up their ad “swamp” or he would resort to pulling ads off of those platforms. The comments came from a keynote at the IAB Annual Leadership Meeting in Palm Springs, CA. Also mentioned in the speech was his stand against objectionable social media content and the lack of protection for children which harms users, causes social distrust and erodes democracies. He advised advertisers, agencies, and media owners to act in unison against these platforms.
In response, Madrivo CEO Ronen Hamatian wrote an open letter to Keith Weed, commending him for taking a public stand against these tech platform giants. Hamatian shares personal experiences that mirror Weed’s philosophy and illustrates the different ways his affiliate ad network is joining the fight against unethical ad placement and objectionable content.
Read the open letter to Keith Weed here.
An Open Letter to Unilever CMO Keith Weed: Ethical Ad Placement and Brand Safety
About Madrivo:
Madrivo is an integrated online media firm that has quickly gained recognition as a leader in email advertising, affiliate marketing, and lead generation. Madrivo offers an unparalleled value proposition to both advertisers and publishers thanks to its impressive analytics, high compliance standards, and the quality and volume of exclusive media in its network. Madrivo created an exclusive, high-performance, invitation-only network by handpicking the highest-performing and most compliant publishers and matching them with quality advertisers who demand the very best from the affiliate marketplace.
Media Contact: Rebecca Felker, 1-855-MADRIVO, pr@madrivo.com
Source: Madrivo
