Amazon Growth Lab, Recognized as One of the Best Amazon Agencies, Launches New Parent Company: The Growth Lab
New Chapter for E-Commerce: Amazon Growth Lab's Proven Model Becomes the Foundation for a Multi-Channel Growth Network
SAN DIEGO, September 26, 2025 (Newswire.com) - Amazon Growth Lab (AGL), widely regarded as one of the best Amazon agencies, today announced the launch of The Growth Lab, a new parent company that will oversee its expansion into TikTok and Walmart while keeping Amazon at the core.
The Growth Lab will consist of three specialized divisions:
Amazon Growth Lab - the flagship and foundation, trusted by 8 and 9 figure brands like Ray-Ban, Jacuzzi, Anker, Brooklinen, and Mavi to deliver measurable results on Amazon.
TikTok Growth Lab - a scale-driven content engine producing 600 UGC videos per brand each month. The high volume ensures 4-5 viral hits per month, driving millions of views and creating halo effects of up to 400% sales lift on Amazon.
Walmart Growth Lab - applying the same data-driven approach to help brands grow on one of the fastest-growing retail marketplaces.
Even as The Growth Lab represents expansion, Amazon Growth Lab remains the core. Its track record is grounded in measurable outcomes:
With Brooklinen, AGL drove 40% year-over-year growth, doubled their conversion rate, and cut TACoS by half in just three months.
With Mavi, AGL achieved a 280% increase in monthly revenue in four months, generated $630,000 in organic sales in six months, and cut TACoS from 27.25 % to 16%.
With Ray-Ban, AGL increased Amazon sales 6× in just three months, showing how data-backed creative testing and ad optimization can impact a global brand.
With Anker, the agency generated $1.4 million in new Amazon product sales in four months, with 80% of sales driven organically.
Many clients switch between agencies trying to find the one that works. "Too many brands end up shuffling between agencies and wasting months on resets," said Yonah Nimmer, founder and CEO of The Growth Lab. "We built Amazon Growth Lab to be the place they stop searching - where data, accountability, and results finally line up."
The launch of The Growth Lab reflects the interconnected reality of modern e-commerce: TikTok drives discovery, Walmart builds retail trust, and Amazon remains the ultimate proving ground where brands win or lose. By placing Amazon Growth Lab at the center and extending its proven playbook across new platforms, The Growth Lab is positioned as the ecosystem every brand needs - with Amazon Growth Lab continuing to set the standard as one of the best Amazon agencies in the world.
About Amazon Growth Lab
Amazon Growth Lab (AGL) is a leading Amazon marketing agency helping brands unlock their full potential through a unique blend of AI-powered tools and human expertise. For more information, visit AmazonGrowthLab.com.
Source: Amazon Growth Lab
