Alta Equipment Company Adds Leading Construction Equipment OEM Brands to Its Six Florida Locations

Merlo, Avant, Bergmann, Carlson, Roadtec and Peterson Create Most Diverse Construction Equipment Product Lineup in Florida

​​​​Alta Equipment Florida, formerly Flagler Equipment, an industry leader in specialized construction equipment Sales, Parts, Service and Rentals, today announced the expansion of its construction original equipment manufacturer (OEM) portfolio with the addition of six new premium brands -- Merlo, Avant, Bergmann, Carlson, Roadtec and Peterson. Alta Equipment Florida’s product portfolio now boasts 15 major OEM brands including, Volvo, Avant, Indeco, Towmaster, KPI-JCI, Toro, SDLG and Trail King.

Alta Equipment Group CEO Ryan Greenawalt said, “The expansion of our brand footprint in Florida continues to position Alta as the most comprehensive distributor of high-end construction equipment products in the Southeast. By further diversifying our portfolio of segment brands, Alta has the most diverse portfolio of segment brands which provides ample inventory and quality services to customers throughout the region.”

Already one of the top-performing Volvo Construction Equipment (VCE) dealers in the United States, Alta expanded its territory into Florida in February 2020 with the acquisition of the assets of Flagler Construction Equipment.

“Alta has dramatically increased our fleet of new, used and rental equipment while creating a new standard of product support for our customers,” said Tommy Ball, executive vice-president, Alta Equipment Florida. “With the addition of six more premier equipment lines, and growing, Alta is the clear choice as the premier one-stop-shop for all construction equipment, parts and service.”

About Alta Equipment Group Inc.

Alta owns and operates one of the largest integrated equipment dealership platforms in the U.S. Through its branch network, the Company sells, rents, and provides parts and service support for several categories of specialized equipment, including lift trucks and aerial work platforms, cranes, earthmoving equipment, and other industrial and construction equipment. Alta has operated as an equipment dealership for 35 years and has developed a branch network that includes 51 total locations across Michigan, Illinois, Indiana, New England, New York, Virginia and Florida. Alta offers its customers a one-stop-shop for most of their equipment needs by providing sales, parts, service, and rental functions under one roof. More information can be found at

Forward-Looking Statements

This press release includes certain statements that may constitute “forward-looking statements” for purposes of the federal securities laws, including information regarding purchases by the Company of its common stock pursuant to any Rule 10b5-1 trading plans. Forward-looking statements include, but are not limited to, statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions. The words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intends,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. By their nature, forward-looking information and statements are subject to risks, uncertainties, and contingencies, including changes in price and volume and the volatility of the Company’s common stock; adverse developments affecting either or both of prices and trading of exchange-traded securities, including securities listed on the New York Stock Exchange; and unexpected or otherwise unplanned or alternative requirements with respect to the capital investments of the Company. The Company does not undertake to update any forward-looking statements or information, including those contained in this report.

Media Contact:
Scott Sebastian
​Alta Equipment Company
(248) 467-2179

Source: Alta Equipment Group


Categories: Heavy Machinery

Tags: Alta Equipment Company, Alta Equipment Holdings, Avant, Bergmann, Carlson, Merlo, Peterson, Roadtec

About Alta Equipment

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Alta is an industry leading construction and industrial equipment company, with 23 facilities throughout Michigan, Indiana, and Illinois.

Alta Equipment
5105 Loraine St
Detroit, MI , MI 48208-1910
United States