Alkami Banks on Location Services Through Partnership With Gimbal

Gimbal, the leading location intelligence platform, and Alkami Technology, Inc. (Alkami), a leading cloud-based digital banking solutions provider, have partnered to bring location services to its portfolio of banking clients and credit unions. The partnership will leverage Gimbal's location software technology to enable more personalized communications and services for banks and their members by connecting the offline and online banking experience.

The pandemic placed a financial strain on many consumers. The desire for more tools and better financial management brought about a huge surge in banking app downloads. According to one industry report, digital banking app downloads grew 45% globally between the last quarter of 2020 and the first quarter of 2021, with digital lending apps adding to a decent portion. 

The uniqueness of the partnership stems from the ability to leverage physical-world insights from customer visitation patterns that can be applied to the toolset of online resources and services available on Alkami's platform. 

Some of the key benefits of this partnership include:

  • Safety Ordinance Updates Ability to send location-triggered notifications when members are nearby branches to inform them of updated safety protocols.
  • Appointment Reminders Using location data, branches can send time-based reminders to ensure customers show up to their previously scheduled appointments.
  • Personal, Home, and Auto Loans Geofence home improvement stores, realtor offices or auto dealerships and trigger real-time messaging about financing options. 
  • Exit Surveys Send location-triggered push notifications asking how their experience was to solicit feedback as members exit the branch.

Substantial investments in residential dwellings and modifications to personal life will likely continue to evolve as the hybrid life takes fuller form. As a result, banks, credit unions, and financial services companies can use physical and digital signals to understand each individual's and family's needs and comfort levels when it comes to purchases — especially during times of continued uncertainty. 

"Spending patterns changed drastically during the pandemic with big-budget purchases being put on hold and little to be spent on discretionary items. We are now seeing a resurgence in larger investments such as cars and homes as people continue to migrate outside of cities. Physical-world data capture becomes inherently more valuable for our clients and how that impacts their communication with their customers and members is key," said Stephen Bohanon, co-founder, Chief Strategy & Sales Officer, Alkami.

The ability to create a VIP experience when members enter branches is also possible when connecting physical and digital experiences. 

"Understanding when a customer is nearby a branch and unlocking the door or greeting them by name opens a level of personalization that is otherwise not possible without location services. This layer of data enhances the customer relationship and builds trust and loyalty at a time when concerns around health and safety are heightened," says Matthew Russo, CMO of Gimbal.

In an industry that has historically been built on in-person interactions at physical branches, adapting to a digital-first strategy became a priority for many financial institutions over the past 18 months. This partnership allows institutions to bridge offline and online customer journeys and apply a more integrated approach to drive digital success and, ultimately, member loyalty.

About Gimbal

Gimbal puts the power of location intelligence to work, enabling businesses to create frictionless experiences. Macro- and micro-location solutions turn physical-world data into action for operators, marketers, and analysts looking to improve their omnichannel strategies. Gimbal has been named to the Inc. 500 and Deloitte Fast 500 for four consecutive years and is widely recognized as a leader in location-based marketing technologies. To learn more, visit

About Alkami

Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly and build thriving digital communities. The Alkami Platform is the digital banking and fraud mitigation platform of choice for over 260 financial institutions. Alkami's investments have resulted in a premium platform that has enabled it to replace older, larger and better-funded incumbents and provide clients with world-class experiences reflecting their individual digital strategies.

Media Contact(s):
Liz Weinsten
VP of Marketing, Gimbal
(800) 882-5216 ext. 523

Jennifer Cortez
Director, Corporate Marketing, Alkami

Audrey Pennisi

Source: Gimbal


Categories: Credit Unions, Financial News

Tags: banking, banking apps, location intelligence, location technology, marketing technology