Aim of Marketing Is Knowing Customer Needs, and Objective Is Implementing the Needs

salida, Canada, February 2, 2016 (Newswire.com) - There has always been a debate between the experts of Telemarketing Companies and Lead Generation Firms, in order to push them ahead in the leading edge competitive environment. One of the Telemarketing Company in California claims that Lead Generation has a shorter life compared to that of telemarketing; which helps with the ‘long term existence of a company’. Marketing through phone is an ongoing process, whereas the lead generation only helps one time. If a lead is not qualified, then it’s the waste of money for the company. It becomes very difficult to get a qualified lead which has good conversion rate, without a proper telemarketing service. 

On the other hand, a competitor Lead Generation Firm of California rejects any such claims of their competitor. According to this company, lead generation helps with confirmation; about whether a consumer would buy the products/services of a company or not. In comparison to lead generation, telemarketing only helps with spreading the information about a company’s products, up to the consumer’s ears. Telemarketing does not help in conversion; it only helps with spreading information. However, the experts of this company agree to one particular point; that the telemarketing process is good, but only after a list of ‘qualified leads’ is handy. 

The experts of a Telemarketing Company in California suggest that the aim behind marketing should be to know and understand what a consumer is exactly looking for. However, a Lead Generation Firm in California claims that focus on 'implementation of consumer needs' should be the objective.

Gabriel Salome

Now coming to point, the truth is that; both play key role for marketing a company’s products and/or services. Lead Generation and Telemarketing have an interconnected relationship. It’s true that without qualified leads, it’s not possible to do telemarketing. It’s also true that without telemarketing, how a lead generation list would be prepared. A list of qualified leads can only be prepared when the telemarketing team members calls the consumers for confirmation. It’s the telemarketing process that confirms whether a lead is qualified for sales or not. So, do you see the relationship? It’s similar to, which out of the following two had a prior existence on planet: An Egg or a Chicken i.e. which one happened earlier? Chicken produced egg, or egg produced a chicken. 

Both i.e. Telemarketing Company in California as well as the Lead Generation Firm in California, which both claimed to be superior than the other one; later merged into a single company. This is the biggest evidence, that both the firms were actually busy; trying to push themselves ahead in order to face the competition. The scholars of a reputed research university also confirmed that it’s a myth to avoid any of the both i.e. telemarketing and lead generation. In order to proceed ahead in the competitive environment, and in order to achieve growth and success for the company; it’s essential to implement the functioning of telemarketing and lead generation within the company. 

According to these scholars, both the services are essential and proven forms of marketing. However, it’s time consuming and costly, unless it’s outsourced to some reputed and branded firm like TG Marketing USA; which excels in delivering these sorts of services. Not all companies excel in delivering quality services at affordable price, rather only those outsourcing firms succeed; which have hired qualified, experienced and certified specialists in their companies. It’s a nightmare to sell products and services by convincing the end user. Many outsourcing companies out there in the market only offer claims. Only TG Marketing USA knows; how to implement and make things happen; for success of client’s firm.

Contact Information: 
Company Name: TG Marketing USA
Address:   5446 Pirrone Road, Salida, CA 953685, United States.
Telephone: (800) 969-8518
Website: http://www.tgmarketingusa.com 
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