Agency Guacamole Wins Community Service Award From PRSA-LA for B.L.N.D., Its Diversity & Inclusion Initiative in Los Angeles and New York

Bilal Kaiser, Founder and Principal at Agency Guacamole, is recognized for paving the way for more voices in the beauty/lifestyle industry and awarded the Joseph Roos Community Service Award at PRSA-LA's Annual PRism Awards

Bilal Kaiser, Founder and Principal of Agency Guacamole

​​​​​​The Los Angeles Chapter of Public Relations Society of America (PRSA-LA) has selected Agency Guacamole and its Founder and Principal, Bilal Kaiser, to receive the 2019 Joseph Roos Community Service Award for launching the B.L.N.D.: Beauty, Lifestyle and Nurturing Diversity initiative in Los Angeles and New York, as well as for incredible achievements and contributions to the community through teaching at UCLA Extension and USC Annenberg’s Digital Lounge, providing pro bono strategy hours to the Motor Avenue Improvement Association and committing time to industry organizations like Social Media Club Los Angeles and the American Marketing Association. 

Named in honor of publicist Joseph Roos for his work as a community activist fighting discrimination, this prestigious accolade was awarded at the 55th Annual PRSA Los Angeles PRism Awards in Hollywood on October 15. 

“I am deeply humbled and grateful for this incredible honor,” said Bilal Kaiser, Founder and Principal of Agency Guacamole. “When we started B.L.N.D., our vision was to build a space for anyone interested in broadening our industry and making it more inclusive to join and help shape the future. We’ve now produced the event on both coasts and helped develop actionable insights that anyone—including allies who themselves might not be from a marginalized background—can take and apply to their organizations.”

“That vision hasn’t changed as we’ve grown, and I’m super excited to take B.L.N.D. to the next level in 2020," he added.

Bilal’s win adds him to the impressive list of past honorees recognized for their entrepreneurial spirit, commitment to diversity and inclusion and dedication to community-based initiatives. Past Joseph Roos Award recipients include the Los Angeles Dodgers, Steve Vanderpool (Special Olympics World Games Los Angeles; Make-a-Wish Foundation) and more. 

The PRism Awards honor the best PR campaigns introduced in the region, and this year’s ceremony was attended by more than 200 of LA’s top communications professionals.


Agency Guacamole is an award-winning events, social media and PR agency, dedicated to exceptional service and developing innovative, cross-platform experiences for leading beauty and lifestyle brands. From experiential activations, product launch campaigns, content initiatives and influencer partnerships, Team AG thrives on bringing each client’s vision to life in ways that are unique yet fun.

Just as a delicious guacamole recipe brings together various ingredients to produce a wonderful final product, so does Agency Guacamole's approach to experiential, social and PR: connecting the dots, sharing meaningful stories and inspiring all stakeholders to deliver impactful, impressive and—of course—flavorful results.

Join us as we change the world—one chip at a time. Find out more at or follow us @AgencyGuacamole.

Natalie Garcia

Source: Agency Guacamole