Agencies Should Choose Exclusive Medicare Supplement Leads With Care
Online, March 27, 2013 (Newswire.com) - "Even with the economy the way it is these days and the graying of America in record numbers, the Medicare supplement market is still highly competitive. The main reason for that is the large number of people about to qualify for Medicare and soon to qualify for it within the next year or two," explained Clelland Green, RHU, CEO, and president of benepath.net, Pennsylvania. "In other words, there is no shortage of potential clients, meaning pricing for Medicare supplements can be competitive to garner those prospects."
To ensure an agent gets the kind of business they need to grow their agency, they need to work with pre-screened and pre-qualified, exclusive Medicare supplement leads. Shared leads are a waste of time and rarely pay off, despite being worked. "Shared leads may be worked by up to seven agents. The potential customer, after talking to all seven, is usually pretty fed up," said Green. "With exclusive Medicare supplement leads, it is a lead that is genuinely 'exclusive' to one insurance agent."
Be selective when choosing a company to buy exclusive Medicare supplement leads from and do not just jump at the first opportunity available, and above all else, do not buy leads based on price alone. "You certainly get what you do not pay for if you buy according to price," Green added, "which means you run the risk of the cheap leads falling through for you when you need them the most. Go for the gold, even if it does cost a bit more."
If there is concern about buying exclusive Medicare supplement leads from a lead generation company, take the time to check the company out by speaking with other agents. Check out the company's website, ask questions, and then ask more questions. "It is your money and you want to be sure you are not throwing it away. It is also your business and you want to do right by it. No sense buying leads that will not pay off for you," Green added. "And one other thing, check out their customer service. You want to know how they will treat you if you get a dud lead."
To learn more, visit http://www.benepath.net
