Ageing Population and Rising Health Concerns Driving the Global Nutraceuticals Market

A new study published by research firm IMARC Group finds that a rising ageing population coupled by an increasing trend on health and wellness is driving the global Nutraceuticals market.

According to the report, a major driver of the global nutraceuticals market is a continuously ageing global population. The report finds that a number of factors are catalysing this trend. The elderly people are increasingly addressing their health concerns with their dietary choices. Secondly, anti-ageing is a big issue for seniors and personalized foods and beverages claiming to slow the ageing process are easily able to get patronage. Thirdly, with the population getting older, more health problems are emerging and the need to keep them in control is increasing. With a continuous growth in the elderly population across both developed and emerging markets, the opportunity for nutraceuticals is expected to become more widespread in the coming years.

Apart from a continuously increasing ageing population, the report also finds that a rising worldwide trend of health and wellness is also a potent driver of consumer behaviour worldwide, particularly with regard to food and beverage choices. The trend encompasses several aspects and parameters of consumer’s lives and good health. It is now often linked to steps taken by consumers to achieve a better sense of health and wellbeing. A shift has been observed in the mind-set of consumers from seeking disease cure to striving for disease prevention. Consequently, many consumers have adopted proactive approaches directed towards their own health and wellbeing. The global nutraceutical market has immensely benefitted from this increasing trend of health and wellness.

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Kanika , Sharma

IMARC Group’s new report entitled Nutraceuticals Market Report: COQ10, Probiotics/Prebiotics, Taurine, Omega-3, Green Tea, Antioxidants, Calcium, Lycopene, B-Complex, Dietary Fiber, Collagen, Aloe Vera and Zinc” provides a comprehensive insight into the global nutraceuticals market. The study that has been undertaken using both desk based and qualitative primary market research has analysed various aspects of the global nutraceuticals market, viz. key nutrients for food/beverage fortification, clinical trial results, consumer perspectives, market trends and future growth prospects.

What we have achieved in this report:

Comprehensive Analysis of Key Nutrients for Food and Beverage Fortification

Nutrients Covered: COQ10, Probiotics/Prebiotics, Taurine, Omega-3, Green Tea, Antioxidants, Calcium, Lycopene, B-Complex, Dietary Fiber, Collagen, Aloe Vera and Zinc

Focus of the Analysis:

  • Analytical description of clinical trials suggesting health benefits of these nutrients across various indications
  • Findings of surveys conducted for understanding consumer awareness, perspective and behaviour towards nutraceuticals

Comprehensive Market Analysis of the Global Nutraceuticals Market

Focus of the Analysis:

  • Current trends and future prospects of nutraceuticals
  • Current trends and future prospects across various product categories and indications
  • Current trends and future prospects of personalized foods
  • Current trends and future prospects of personalized beverages
  • New product launches
  • Market drivers and challenges
  • Opportunities across various indications

Market Analysis Across Major Global Markets

Countries Covered: United States, Germany, United Kingdom, France, Spain, Italy, Japan, China, Russia, India, Brazil and Mexico

Focus of the Analysis:

  • Market overview
  • Current and historical market trends
  • Market by indication
  • Market forecast


To buy the complete report or to get a free sample, please contact:

IMARC Group Asia:
Phone: +91-120-415-5099 

IMARC Group North America:
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa:
Phone: +44-702-409-7331 

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