Affordable Wedding Dress Label Stella York 'Celebrates Love' With New Collection

New bridal designs give 2020 brides a reason to celebrate

The New Collection from Stella York

The new collection of designer wedding dresses from Stella York reminds brides that in a world of constant change and extraordinary circumstances, love is always worth celebrating. This season, brides will get to experience the latest on-trend inspiration and runway-ready silhouettes to make their wedding day look the life of the party.  

“In the face of unpredictable wedding plans and new realities in 2020, we wanted to create a collection that gets brides excited as ever to find their dream gown,” said Martine Harris, Chief Creative Officer of Stella York. “That’s why this season’s designs are fresh, modern and a little unexpected — giving them an affordable style that embraces and celebrates their unique love story like no other gown can.”

Turning up the volume on timeless details, this season has amplified traditional wedding dresses with head-turning textures, 3D embellishments and decadent sparkle. Layers of radiant fabrics feature geometric patterns and floral details, adding both shine and dimension. Meanwhile, Stella York also includes an array of versatile, minimalist bridal gowns for every setting — made with every bride’s budget in mind. 

That’s not all Stella York has to offer. No matter the silhouette, these fashion-forward gowns are expertly made to flatter every size with comfortable construction and support — so finding a gown that fits their body, budget and dream wedding look is one more thing for brides to celebrate this season. 

With over 30 styles in the new collection, with an incredible variety also offered in sizes 22-34 — the new collection from Stella York is now available at a retailer near you. For more information or to find a store, visit

About Stella York

Founded in 2013, Stella York is part of the Essense of Australia family of brands — and has since outfitted thousands of brides across the globe with its affordable, award-winning designer styles. 

Inspired by the world’s hottest red carpet trends, Stella York bridal gowns are imagined and handcrafted with stunning detail. Each gown is constructed to provide an exceptional fit and give the body perfect form, all at a competitive price.

About Essense of Australia​

Essense of Australia is a leading international bridal design house and wholesaler that creates and manufactures award-winning gowns under labels Stella YorkEssense of AustraliaMartina Liana and All Who Wander, as well as private label collection Oxford Street and bridesmaid label Sorella Vita

Innovative design combined with a passion for creating an exceptional experience has propelled Essense of Australia forward as a world-renowned company, with bridal labels now available in more than 1,200 retailers worldwide — including the U.S., Canada, U.K., Australia, New Zealand and throughout Europe.

Brooke Pahura​
Director of Marketing Communications

Source: Stella York


Categories: Fashion and Apparel

Tags: affordable wedding dresses, designer wedding dresses, plus size wedding dresses, Stella York Fall 2020 collection wedding dresses

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About Essense Designs

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Combining a superb fit with couture finishing, Essense of Australia brings an attention to detail that sets our wedding dresses apart from those of many other designer labels and makes your wedding truly memorable.

Meg Buckley
Vice President of Marketing, Essense Designs
Essense Designs
15500 W 113th St (300)
Lenexa, KS 66219
United States