Affordable Wedding Dress Designer Stella York Unveils New Collection
LENEXA, Kan., June 8, 2018 (Newswire.com) - Debuting this month at bridal stores across the globe, Stella York’s new wedding dress collection creates a timeless style standard... now and forever.
“We’ve created a collection of gowns with the exceptional construction and style you expect from Stella York, with the flirty silhouettes and on-trend details brides love,” said Martine Harris, Chief Creative Officer of the affordable bridal label. “Our new collection takes the fashion-forward elements brides are loving on Instagram and incorporates them into wearable, figure-flattering wedding gowns that have a timeless sensibility.”
We've created a collection of gowns with the exceptional construction and style you expect from Stella York, with the flirty silhouettes and on-trend details brides love. Our new collection takes the fashion-forward elements brides are loving and incorporates them into wearable, figure-flattering wedding gowns that have a timeless sensibility.
Martine Harris, Chief Creative Officer
Off-the-shoulder straps make a statement in this collection, which includes elegant draping, beaded detachable traps, and laser-cut lace straps. Brides will also discover a variety of plunging V-necklines, which were directly inspired by the necklines flooding Hollywood’s red carpets. While lace is always a traditional fabric, this season Stella York transforms lace into a floral pattern motif that looks as if it grew from the garden. Sleeves are also a standout moment in this collection with the addition of long illusion lace constructions and off-the-shoulder sleeved styles. As a final touch of femininity, bows have been added as a delicate design element.
Ranging in price from approximately $700 to $1,500, Stella York wedding gowns offer unmatched value for budget-conscious brides seeking styles that are high-quality and on-trend.
“Stella York dresses feature all the detail, glamour and romance of high-end designer gowns at truly accessible prices,” said Harris. “Elevated finishes, like laser-cut trains, richly layered beading, detailed latticework and carefully designed interior construction, make Stella York gowns so desirable.”
The new Stella York collection is available now. For more information, or to view the entire collection, please visit StellaYork.com.
About Stella York
Founded in 2013, Stella York is part of Essense Designs’ award-winning family of brands. The young, fresh collection is imagined with the fashion-savvy, budget-conscious bride in mind. Featuring spectacular beading, glamorous lace, enchanting fabrics and flattering necklines, Stella York’s affordable gowns have outfitted thousands of brides across the globe.
About Essense Designs
Essense Designs was founded in Perth, Australia, by Wayne and Martine Harris in 1992, with the mission to exceed brides' expectations by designing, manufacturing and wholesaling wedding gown collections with fashion-forward styling, superb fit, couture finishing and extraordinary customer service. The company's Lenexa, Kansas, office in the Kansas City metro area serves as the hub of its northern-hemisphere business, while its original office in Perth serves the southern hemisphere. The company also has offices in the U.K. and Switzerland and serves more than 1,200 retailers worldwide. The Essense Designs family of brands — which includes Essense of Australia, Stella York, Martina Liana and Sorella Vita — can be found in the U.S., Canada, U.K., Australia, New Zealand and throughout Europe.
Contact:
Meg Buckley
Vice President of Marketing and Events
913.276.5628
megb@essensedesigns.com
Source: Stella York
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