Aero Financial: Social Marketing Has Direct Impact on Sales
Online, September 14, 2012 (Newswire.com) - Ever since the dawn of social media, marketing experts have heralded it as the next frontier in sales development. At the same time, many business owners have expressed ongoing skepticism, even cynicism over the ability of social media to truly impact sales. A new report, recently released by IBM, goes a long way toward refuting that claim. In fact, the study finds that, even in the midst of a sluggish back-to-school spending season, many companies have received sales benefits due to their social marketing spend. This finding has won the attention of Aero Financial.
According to the new IBM report, sales through social media sites have increased by a massive 170 percent since the back-to-school shopping season in 2011. The report highlights apparel sales as one particular area of growth, noting that many kids, zealous to be "trendsetters," are not waiting to see what their classmates are wearing, but are instead seeking the latest fashions by following social media links to e-commerce sites.
Aero Financial, a San Diego company that develops social marketing campaigns for small and medium-sized enterprises, has responded to the new study with a statement to the press. "As business owners seek concrete evidence that social media spend can positively affect their bottom line, this report offers them some significant encouragement," says Aero Financial CEO James Price. "Consumers are looking for bargains, they are looking for trends, and they are looking for convenient ways to shop. Social media campaigns provide all of these benefits."
Price goes on to note that social marketing is not only important for retailers, but for businesses of all kinds. "What this report shows is that social marketing really can reach and engage consumers," the Aero Financial CEO affirms. "This, in turn, has ramifications for direct marketers and really for businesses of all kinds. If you want to reach the consumer and influence purchasing behavior, social media offers real advantages."
The new IBM report projects that this growth will continue past the back-to-school season, and into the holiday shopping season. The report finds that not only are consumers purchasing more products as a result of social media, but they are also doing more of their shopping via smart device.
"The implications are clear," concludes the statement from Aero Financial. "Companies that wish to succeed in this day and age need a website that is mobile-friendly, as well as a strong, robust presence in the social media sphere. Aero Financial can help companies develop these important technologies."
ABOUT:
Aero Financial is a company passionate about the entrepreneurial spirit, and was founded on the idea that entrepreneurship is what drives innovation and forms the backbone of American business. As such, Aero Financial is zealous for leveraging its years of business experience to provide unique solutions for companies of all sizes and in all industries. The company provides services in online marketing, payroll consultation business valuation, reverse mergers, business plan development, sales channel development, and more. Aero Financial is devoted to providing business solutions as effectively and as efficiently as possible.