AdSupply Acquires LION Digital Media to Expand Local Advertising Capabilities

AdSupply, a top 20 comScore display advertising platform, announces today that it has entered into an agreement to acquire LION Digital Media, the leading online media agency for local advertising.

AdSupply’s acquisition brings its programmatic, first-look marketplace new opportunities for advertising in a premium brand-safe environment with direct inventory that is not available on other advertising exchanges.

For the past decade, LION has been a leader in advertising services for premium brands running campaigns on local media websites. Conrad Jungmann, LION’s CEO, said: “Local publishers operate some of the most visited and highly-regarded sites in every community.  Advertisers recognize the impact of local media, and LION’s relationships with these publishers runs deep. Providing brands access to this premium inventory on the AdSupply programmatic direct marketplace opens new opportunities for local news publishers in every market across the country.” The LION management team consisting of Conrad Jungmann, Greg Griffin, and Michael Koontz will remain with the company. Bentley Securities, based in New York, advised on the transaction.

Justin Bunnell, AdSupply CEO, said: “AdSupply’s vision is to provide advertisers and publishers with a premium digital advertising experience on a multiscreen platform in local markets. This acquisition supports our strategy by providing local news inventory through our programmatic direct digital marketplace.”

About AdSupply Inc.

AdSupply is the #16 comScore US display network and is in the top 5 comScore for News & Information. AdSupply focuses on creating patented, world-class advertising technology that delivers high-impact formats for brands, agencies and publishers looking to maximize ROI. MOAT Analytics rated AdSupply’s exclusive inventory at 90% viewability and 99% human rate, and AdSupply has recently launched, an exciting new way for publishers to regain advertising revenue lost to ad blockers. AdSupply was founded in 2011 and is headquartered in Culver City, California.  Press Contact: Justin Bunnell 424.298.8950

About LION Digital Media

LION Digital Media is a leading supply resource and managed service provider of premium local digital advertising solutions. Since 2006, LION Digital Media has championed the cause of digital advertising for local news and information sites and mobile platforms, and this work, along with a fellowship with the Reynolds Journalism Institute at the University of Missouri, culminated in the creation of LIONshare®.

With over 10,500 sites indexed, LIONshare® is the only digital media planning tool of its type that provides search results based on the specific digital capabilities and coverage areas of every local publisher in the country. LION makes the task of buying premium local digital across multiple markets and screens easy for agencies and brands who have utilized their services to run thousands of campaigns for hundreds of marquee brands.

Source: AdSupply Inc.