AdHitch Mobile Billboards and Sweat Equity Unveil an Innovative Advertising Platform
Online, June 30, 2010 (Newswire.com) - Technology Combined with Innovation Delivers Immersive Advantage for Brand Leaders
Salt Lake City, June 28 2010: AdHitch Mobile Billboard, LLC the world's leading innovator of disruptive out-of-home advertising, has teamed with multi-media marketing experts, Sweat Equity Marketing, to create an innovative network of Taxi and Fleet-based platforms to be featured in select DMAs across the United States and Canada. The inaugural interactive platform is set to be launched in Salt Lake and Park City, Utah in August of this year.
Sweat Equity Marketing enables advertisers to simultaneously entertain and inform consumers by creating an interactive experience. Broadening the boundaries of the powerful out-of-home (OOH) advertising medium, the platform allows for mobile billboard imagery to be coupled with multi-media and integrated with branded messaging, sampling, and mobile advertising, generating a one-of-a-kind, immersive encounter for consumers.
"AdHitch is redefining the digital out-of-home advertising landscape with cutting-edge mobile display platforms that deliver greater engagement for brands. Through our AdHitch display, we're providing advertisers with a new way to deliver truly memorable brand experiences," commented Nat Bottomly, CEO, AdHitch Mobile Billboards. "And the appeal extends beyond bringing advertisers' messaging to life by delivering a medium with a 97% recall measurement."
The AdHitch is presented on a sleek mobile billboard that looks like an oversized LCD monitor, sporting a 40" by 28" viewing area. The screen functions as both digital signage and a presentation system for conveying high impact branding and messaging. The innovative platform features the AdHitch, vehicle wraps, in-vehicle taxi/shuttle custom video content, mobile SMS, in-vehicle printed material, internet, sampling, and Comcast Tourist TV.
About AdHitch
AdHitch, LLC is the world's fastest growing outdoor mobile billboard advertising company, with thousands of displays in multiple countries across 3 continents. In the United States, the company distributes AdHitch units thru Sign A Rama and private distributors, representing a presence in the top Designated Market Areas. More information may be found by visiting www.adhitch.com.
About Sweat Equity Marketing
Dedicated to experiential and traditional advertising for more than 11 years, the team at Sweat Equity is the premier innovator of contemporary advertising platforms in Utah. "Most marketers study consumers and figure out how to influence their behavior. At Sweat Equity, we study people and figure out how to engage consumers with brands through meaningful events, content, and ad platforms," says Tony Golden, Vice President of Sales. "With expertise in sales and marketing discipline, we approach every project from a media neutral perspective. It's all about creating breakthrough ideas that inspire action at key touch points... and ROI for our clients."