Addy-Winning Michigan State Medical Society Infographic: The True Cost Of Defensive Medicine

The Mid-Michigan ADDY® Awards recognized an infographic produced for Michigan State Medical Society by MessageMakers with a Silver Addy award for creative excellence.

The Mid-Michigan ADDY® Awards recognized an infographic produced for Michigan State Medical Society by MessageMakers with a Silver Addy award for creative excellence.

As Michigan State Medical Society sought passage of the "Patients First Reform Package" (2012 Michigan Senate Bills 1115, 1117 and 1118), it wanted to visualize for its supporters and the general public just what was at stake. Thus, "The True Cost of Defensive Medicine" was born.

"Infographics are often a great way to convey a message in a condensed, easy-to-read and easily understood format," said Andy Doerr, senior graphic designer at MessageMakers. "My challenge in creating The True Cost of Defensive Medicine was to turn the statistics about legal costs weighing down Michigan's healthcare system into a graphic that would quickly communicate the problem."

"We are extremely grateful and proud that our team has been recognized for this creative effort, particularly as it comes on the heels of the governor signing this bill package into law," said Julie L. Novak, MSMS executive director. "This innovative piece hit it out of the park in terms of making our case to legislators about a crucial health care issue in an eye-catching, succinct way."

The ADDY® Awards is a three-tiered national competition conducted annually by the American Advertising Federation, honoring excellence in all media including print, broadcast, out-of-home and public service advertising. The Mid-Michigan ADDY® Awards is sponsored by the Mid-Michigan Creative Alliance (MMCA). Proceeds from the ADDY® Awards help support MMCA's educational programs, public service projects and proactive government relations efforts.

MSMS is a professional association of more than 16,000 Michigan physicians. Its mission is to promote a health care environment that supports physicians in caring for and enhancing the health of Michigan citizens through science, quality, and ethics in the practice of medicine. Please visit http://www.msms.org for more information.

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Categories: Politics

Tags: addy, award, health care, health care communications, health care policy, infographic


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