AddShoppers Now Integrates With Optimizely to Enable Customers to Turn Data Into Action
Charlotte, NC, March 31, 2016 (Newswire.com) - AddShoppers, the premier on-site marketing platform for customer identity data management and referral marketing software, announced today that it now integrates with Optimizely, the leading Experience Optimization Platform for A/B testing and personalization. AddShoppers and Optimizely customers can now enjoy a seamless integration between the two platforms, enabling them to turn data into action.
“At AddShoppers, we are obsessed with delivering the best experience possible for our clients. We recognize this doesn’t stop at the AddShoppers Platform -- it involves their entire eCommerce ecosystem. We are thrilled to now offer a powerful integration with a leading partner like Optimizely,” said Kellye Snodgrass, Director of Marketing at AddShoppers.
"At AddShoppers, we are obsessed with delivering the best experience possible for our clients. We recognize this doesn't stop at the AddShoppers Platform -- it involves their entire eCommerce ecosystem. We are thrilled to now offer a powerful integration with a leading partner like Optimizely."
Kellye Snodgrass, Director of Marketing
With this integration, AddShoppers and Optimizely customers can now enhance experiments, boost conversions, and power personalization with first party behavioral and influencer data captured by the AddShoppers Platform. Companies can use rich data like birthdays, gender, profile images, revenue driven by on-site influencers, and more, all collected by AddShoppers social infrastructure tools like Smart Sharing Buttons and Social Login, to build Optimizely Audiences.
“Optimizely is committed to providing the leading Experience Optimization Platform so that our customers can choose from any of the best of breed technologies available to work alongside Optimizely,” said Travis Bryant, VP of Sales of at Optimizely. “We’re excited to have AddShoppers join Optimizely’s partner ecosystem to help our customers deliver delightful experiences across web and mobile.”
With the Optimizely Experience Optimization Platform, businesses can use A/B testing and Personalization to optimize experiences and increase revenues. The platform is fast to implement and scales to the needs and sophistication of customers. Optimizely is the number one most adopted optimization platform among the Alexa Top 10,000 Websites and the number one mobile app optimization platform for iOS and Android.
To learn more and get started, visit www.optimizely.com/partners/technology/addshoppers.
About AddShoppers:
AddShoppers powers on-site marketing for over 10,000 brands worldwide including Hanes, NCR, Everlast, Internet Retailer Magazine, and The Economist. AddShoppers makes it easy for marketers to deploy revenue generating applications on their omni-channel digital properties that capture rich 1st party data and integrate together to increase revenue per visitor. For more information, please visit www.addshoppers.com, call 877.266.3548, or email press@addshoppers.com