Ada Brown, LLC Launches MASS EDEN, a Green, Gender Neutral Body Care Brand
MASS EDEN aims to break down gender barriers while providing safer options in the beauty industry
GREENSBORO, N.C., September 13, 2018 (Newswire.com) - Ada Brown, LLC today announces the launch of MASS EDEN, a green beauty brand that focuses on preserving the personal identity of health-conscious and sensitive-skin consumers.
MASS EDEN has a robust consumer feedback process that includes considering health issues when innovating and developing products. The brand intent is to be consumer-centric so that MASS EDEN can consistently provide natural and organic body care products formulated to satisfy the needs of consumers with sensitive skin who won’t sacrifice on quality or compromise their personal identity.
Feedback from approx. 500 consumers helped to shape the MASS EDEN brand. Many of the conversations about health included consumer feelings of exclusion [based upon identity and health concerns] by both mainstream and green brands. As a bi-national woman of color, I fully understand the feeling of exclusion. Because of their openness, people from across the U.S. helped MASS EDEN evolve from being just a green brand to becoming a gender-neutral, health-conscious green brand.
TL Robinson, Founder & Owner, Ada Brown, LLC
“Feedback from approx. 500 consumers helped to shape the MASS EDEN brand. Many of the conversations about health included consumer feelings of exclusion [based upon identity and health concerns] by both mainstream and green brands. As a bi-national woman of color, I fully understand the feeling of exclusion,” says TL Robinson, Founder & Owner, Ada Brown, LLC. “Because of their openness, people from across the U.S. helped MASS EDEN evolve from being just a green brand to becoming a gender-neutral, health-conscious green brand.”
Communication with and feedback from consumers is furthered via the MASS EDEN BLOG. Writers research and answer consumer questions about body care with respect to sensitive skin, industry news and trending beauty treatments.
The current product release for MASS EDEN consists of a moisturizing oil, hydrating oil and herbal facial steam. Prices range from $16 to $42 and products sets are available. Additional products will be added to the line in 2019. MASS EDEN products are available at masseden.com along with access to the MASS EDEN BLOG.
ABOUT MASS EDEN
Our ethos of employing safer body care for everyday use by people from all walks of life birthed the MASS EDEN tagline: "Inclusive green beauty." Our natural and organic products are effective, yet gentle enough for everyday use. MASS EDEN is sold exclusively in the U.S. via masseden.com
The MASS EDEN BLOG is a resource dedicated to educating consumers on products and the importance of self-care. Founded in 2017 by TL Robinson per questions received from consumers about green beauty. The blog is a Q&A platform that shares vetted information from the team of writers and insights from both medical professionals and wellness experts via the “Tell Me About It” series. The site has a global readership of approx. 80 countries and is run by a support team with resources across the U.S. Learn more at www.masseden.blog
CONTACT
Victor Branch, PRESS MANAGER
press@masseden.com
Source: Ada Brown, LLC
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