Access To Fresh Consumer Leads Can Maximize Lender Return
Online, December 14, 2010 (Newswire.com) - TranDotCom Solutions clients now have access to a new resource for fresh, 'first look' leads, through a preferred partnership with Media Oasis. TranDotCom, a leader in automated short term loan transaction processing recently announced a strategic alliance with interactive direct marketer Media Oasis to provide lead generation services to its short term lending customers.
"Media Oasis compliments our preferred partner program because they are able to offer high quality leads to lenders at a very fast processing speed and a cost effective rate. Their methods of lead generation enhances our clients' lead source options, and can help them increase conversions and improve ROI," said Michael Morales, Corporate Account Executive, TranDotCom.
Under this agreement, Media Oasis will provide leads directly to lenders, as opposed to feeding them through affiliates or aggregators. The company currently processes over 100,000 leads per week. All data is integrated through TranDotCom systems, and set-up for the Media Oasis lead service can be accomplished in 24 hours. With a network of call centers, Media Oasis is poised to service short term lenders throughout the United States, with plans of leveraging Canadian and the United Kingdom markets in 2011.
"Given our strategic lead generation, we are able to give lenders the first look at quality leads, not those that have circulated previously, at the best possible price," according to Wesley Yuhn, Founder and Chief Marketing Officer, Media Oasis. "Since we are matching consumers directly with lenders, the processing time is shorter, and lenders receive leads quicker," he continued.
Working with short-term lenders to maximize budgets, Media Oasis offers a variety of lead feed, real-time analytics and marketing programs. Through the company's new Direct Post service, live, real-time in-bound transfer of a consumer call can be achieved. With the actual customer on the phone, the lead may be pushed directly to a lender's call center, as opposed to a lender making an outbound call after receiving the lead. This real-time transfer increases conversion rates and improves ROI for lenders.
For TranDotCom customers seeking to lower lead acquisition costs, Media Oasis also offers a 24 hour feed program, through which lenders can opt to receive consumer leads the following day.
"TranDotCom's connection with direct lenders and their reputation in the marketplace make it an easy segue for us to offer Media Oasis services to their customers, and we are pleased to partner with a company that takes such efforts to insure their clients' success," reported Yuhn.
"We strive to find partners that can help our clients improve their customer acquisitions through cost effective method. The Media Oasis programs afford the assurance of quality leads that are being seen for the first time, but with a variety of programs to fit the wide range of budgets that short term lenders have," added Morales.