Abc Ltd E-Commerce Company

India, March 16, 2016 (Newswire.com) - ​Buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, coupons, and everything else on ABc, the world's online marketplace​.

In 2015, global B2C ecommerce sales are expected to be over $1.7 trillion, with mobile commerce accounting for nearly $300 billion in sales. And as online business owners know, the ecommerce space has become increasingly competitive, with e-tailers constantly having to come up with new ways to attract consumers, many of whom shop via a mobile device (smartphone or tablet).

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So what can online businesses do to help ensure they stay competitive in 2015? Following are seven ecommerce trends to pay attention to.

[ Related: 11 Common Ecommerce Mistakes -- and How to Fix Them ]

1. Content will become more interactive. “Consumer expectations have increased to the point where more rich, interactive and immersive visual experiences are expected,” says Russ Somers, vice president of Marketing, Invodo, which provides visual commerce solutions for retailers and brands. “Images that spin and rotate, interactive videos that have clickable elements that allow consumers to learn more about products and purchase them, and guided online walkthroughs of consumer electronics devices are a few examples of what will replace boring, standalone images in 2015 and beyond.”

2. Mobile commerce will continue to gain marketshare. “According to Goldman Sachs, worldwide mobile commerce sales will account for nearly half of total Web sales by 2018,” says Patrick Salyer, CEO, Gigya, which provides a customer identity management platform. “That’s in large part due to payment providers, such as PayPal, Amazon, Google [and Apple], making it easy for consumers to log in and securely make purchases from their smartphone, simplifying the mobile checkout process,” often by allowing shoppers to use their social login, he explains.

Indeed, already “many retailers are finding that a majority of their customers are interacting with their brand through smartphones and tablets,” says Jeff Barnett, COO, Demandware, a cloud ecommerce provider. “So there’s a clear need – and opportunity – to deliver a distinct [mobile] shopping experience specific to customers.”