Aarki's Integration With Fyber Enables Stronger App Marketing Performance
SUNNYVALE, Calif., June 30, 2020 (Newswire.com) - Aarki, a leading AI-enabled mobile marketing platform, is pleased to announce its integration with Fyber, a leading technology company creating solutions for smarter ad monetization in the mobile app environment.
Through this integration, Aarki has access to Fyber’s premium display and video inventory and is already seeing solid campaign performance across its advertisers. With less than a month into this integration, Aarki is observing a strong, double-digit return on investment (ROI), with one recent campaign achieving cost per install (CPI) of less than $2 and an average of 25% ROI.
Integrated third-party tools, including built-in viewability measurement with MOAT and DoubleVerify, allow Fyber to create one of the safest in-app environments. Fyber's monetization SDK is directly integrated into over 10,000 mobile apps. Reaching 1.2 billion unique monthly users, Fyber offers the ability to reach audiences at scale.
“We are very excited to announce our integration with Fyber,” says Nicol Cseko, VP of Product at Aarki. “Fyber’s high-quality, global user base is ideal for expanding our programmatic reach. To see such strong scale and performance from a new partner as quickly as we did is a testament to the quality of their supply and team. Fyber ensured we were set up for success from day one with the right support and resources.”
"We are thrilled that our partnership with Aarki achieved scale and quality results so quickly," said Linda Ouyang, VP Demand at Fyber. "Our technology focuses on providing all of the benefits of an SDK to SDK-less demand partners. Our ability to support their custom, high-quality creatives is just one way in which we are able to build these strong partnerships, and together deliver great ROAS to advertisers. Strong demand partners like Aarki help Fyber deliver more value to our publishers without asking them to integrate yet another SDK."
Aarki helps brands grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives, to meet the target return on investment. Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative. Aarki has been recognized by The American Business Awards, Deloitte's Technology Fast 500, The Wires by Exchange Wire, and Artificial Intelligence Excellence Awards. For more information, please visit www.aarki.com.
Fyber is a global technology company, developing a next-generation monetization platform for mobile app publishers. Fyber combines proprietary technologies and expertise in mediation, programmatic, and video to create holistic solutions that shape the future of the app economy. Fyber has seven global offices in San Francisco, New York, London, Berlin, Tel Aviv, Seoul, and Beijing. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN. To learn more, visit www.fyber.com.