Aarki Wins "Best Advertising Rich Media Online Campaign" at the 2019 Internet Advertising Competition (IAC)

Aarki_IAC_Awards

​​​​​​Aarki, a leading AI enabled mobile marketing platform, today announced that it has won “Best Advertising Rich Media Online Campaign” award for its User Onboarding for Huuuge Casino campaign at the 2019 Internet Advertising Competition (IAC), hosted by Web Marketing Association.  

“It's a great honor for us to win this award,” said Sid Bhatt, the CEO of Aarki. “The success of this campaign is proof that Aarki’s unified approach of Machine Learning and Dynamic Creative Optimization improves campaign performance across various metrics and helps surpass the client’s expectations. Winning this award empowers us to continue to drive innovation in mobile advertising and serve far-reaching and compelling ad creatives that deliver superior results and generate higher return on investment.”

Aarki’s mission is to build the highest performing mobile app marketing ecosystem by connecting users to apps they love and by delivering the highest performance to customers that participate in our ecosystem.

“Being in a competitive mobile app category, acquiring high-quality users is critical for us. The Aarki team has helped us significantly expand our user base. Their vast programmatic knowledge paired with innovative solutions for creative optimization and machine learning capabilities enable them to consistently deliver robust campaign performance," said Magdalena Zareba, User Acquisition Specialist at Huuuge Games.

The winning entry featuring Huuuge Casino can be found at IAC’s winners page: http://www.iacaward.org/iac/winner.asp?eid=17494

About the Internet Advertising Competition (IAC)

The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award-winning internet advertising. Now in its 14th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and large global reach. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment. Our data offers deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Source: Aarki


Categories: Advertising

Tags: artificial intelligence, Dynamic Creative Optimization, IAC, machine learning, mobile advertising


About Aarki

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Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.