AAA Notes Changing Perception Towards Responsible Investing
Online, October 23, 2011 (Newswire.com) - Following last week's National Ethical Investment Week in the UK, Alternative Asset Analysis has revealed that more British investors are taking the opportunity to put funds into socially and environmentally responsible projects than ever before.
A recent YouGov survey on the subject made some interesting findings regarding how opinions and perceptions about ethical investments have changed in recent years. It found that the traditional view of ethical investment options in the past was that they were all about avoiding investment into firms that were involved in with unethical activities. It seems that more UK adults now define ethical investments as focusing on positive investment in activities that "benefit society and/or the environment."
AAA said it welcomes the fact that attitudes are changing and people are beginning to grasp that ethical investment is about positive investment in projects that actively benefit social and environmental concerns, rather than simply exclude non-ethical projects or companies.
Analysis partner at AAA, Anthony Johnson, claims that people interested in making an ethical investment have more opportunity than ever to do so, with new products and projects being launched all the time. "From impact investing in Africa to forestry investment through firms like Greenwood Management in Brazil, there are so many ethical projects to put your money into these days," stated Mr Johnson.
"Investors are piling their cash into alternative assets at the moment as confidence in the stock markets falls ever-lower, while interest in ethical issues and what investments can do to help influence the world is growing."
Many wealthy people who have a social conscious have grown increasingly disillusioned with traditional investments, according to AAA, which promoted alternative investment and projects with a conscience. The YouGov survey found that a quarter of adults in the UK with investments wanted more information on ethical choices, showing a move even further towards a very different and potentially very positive kind of money-making.
