A study on how Business entities in India are using Facebook Fan Pages
Iffort Consulting has published a comprehensive study that analyzes how Indian companies are using Facebook Fan Pages for variety of purposes including brand-building, marketing and customer support.
Online, September 13, 2010 (Newswire.com) - Iffort Consulting selected and reviewed the Facebook fan pages of '25' select brands from '7' different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.
7 different prominent industry verticals were identified in the study. The portfolio consisted of 4 service oriented verticals (media, telecom, online portals and food chains) and 3 product oriented verticals (FMCG, consumer durables and publishing).
Some of the findings of the study are:
Most popular Brand: MTV-India [522,112 Fans on 28 July]
Brand with the highest growth in terms of fans: MTV-India [3846 + Daily fan growth]
Most active brand: Delhi Traffic Police [12.8 wall posts by admin each day]
Most Discussed brand: MTV-India [2085+ Interactions each day]
Facebook has seen a large upsurge in the number of users in India in the last one year, with India climbing to number 10 spot in the rankings for total users. According to the recent estimates the number of Facebook users in India is growing to a base of over 12 million users.
Not surprisingly, brands which catered to the youth have been found to be the most popular brands on Facebook in terms of their fan base and the amount of interaction on their page.
From the study it becomes evident that social media usage for marketing & PR purposes is gaining momentum amongst Indian firms.