A New Sign of The Times: Re-Inventing Traditional Political Signs

Online, August 10, 2010 (Newswire.com) - (Davenport, Iowa) - It is a new product line that brings new meaning to the phrase "reshaping the
political landscape". In an age where advertising is undergoing remarkable changes, the traditional
political sign has remained largely the same throughout the decades, until now. Victory Store, Inc.
is unveiling life-sized cutout signs in new and innovative shapes that are designed to attract more
attention and get a message across more effectively.

"Our goal is to get candidates to think outside the box when they begin planning their campaign yard
signs," said Steve Grubbs, founder of VictoryStore.com and a former candidate himself. "We still sell
plenty of two color rectangle yard signs, but we're starting to get candidates to think in terms of using
signs as an eye-catching way to send a real message."

Grubbs owns VictoryStore.com, one of the largest sellers of campaign yard signs in the United States.
In a typical election year, Grubbs' company will move more than 3 million yard signs out the door and
onto lawns across the United States. "For most local candidates, their yard signs and brochures are the
extent of their political advertising so they have to get it right from the start."

New digital machining technologies allow signs to be digitally printed in full color and then cut by a
computer controlled blade. For instance, a popular new sign is one shaped like a standing person who is
holding the candidates' sign within the cutout. Additionally, more than 20,000 signs have already been
sold in the shape of gavels, apples, sheriff stars and regular people. By doing this, a candidate can send
a message about the types of people backing the campaign. A candidate may purchase a combination
of a construction guy, working mom, professional woman and others. A candidate may also want a
yard sign in a shape that symbolizes the office they are seeking. School board candidates buy apple-
shaped signs, while candidates for judge purchase signs that have a gavel shape. The candidate can now
control the process of design and purchase completely from the Internet.

Adding a special shape to a sign can mean more cost, an average of $1.50 per sign. A candidate can
purchase 250 square 2'x2' signs for $2.25 per sign, but the same sign in the shape of an apple will cost
$3.75.

"We're introducing these new yard sign options through a traditional means, direct mail," says Grubbs.
"In 2010, we will mail more than 35,000 candidates for office across the United States and provide
them the option of standing out from the crowd."

For more information go to: http://www.victorystore.com/signs/ysigns.htm