A New Partnership Around the Corner in the Universe of Infrared Saunas

Online, December 12, 2011 (Newswire.com) - The chances of a new long-term partnership getting born in the world of infrared saunas became stronger than ever when CWGLive announced East Coast Saunas as their official infrared sauna partner for Spring 2012. This is significant because of the impact the partnership could possibly make among the potential buyers and users of infrared saunas. While the exact dates of when this partnership ends has not yet been made public, but both Sudeshna Dey from CWGLive and Ed Brown from East Caost Saunas were understood to have recognized the 2010-11 winter partnership to have been a success, and both the parties were eager to continue with the partnership till the end of Spring 2012.

East Coast Saunas is one of the leading manufacturers and dealers of infrared saunas. A sister company of West Coast Saunas, they established their base in the year 2007 as an independent organization and started to officially collaborate with West Coast Saunas, another independent infrared sauna manufacturer that is closing onto its first decade of existence. Together, the organization stands out as one of the leading infrared sauna companies in the USA. CWGLive was established in 2009 and has acted as a reviewer of products and partners for marketing the products that they believe to be of high quality.

This partnership is strategically important since a success at this stage might potentially lead to a longer-term partnership between the two companies. It is also important to note that since much of the infrared sauna market sees online commerce, the combination is likely to yield a stonger performance adding significantly to the bottomline of both the organizations. Additionally, it is also strategically a valuable brand building exercise for both the companies.

When asked about the partnership, Sudeshna Dey from CWGLive was quoted saying, "The partnership is of high importance to us. As a start-up organization, we have so far reviewed only a few products and infrared saunas is the most popular high-end product among the lot. With more and more people asking questions on infrared saunas, it was imperative to have in place a review with exact benefits that these saunas can potentially produce. This includes health benefits such as improvement of the cardio-vascular and metabolic systems, as well as beauty-related aspecs such as a smooth glowing skin and deep cleansing. As a partner organization that could produce high-quality carbon infrared saunas with the best of the benefits, we place a high value on the attributes that East Coast Saunas adds to our sauna quality portfolio."

Ed Brown, the CEO of East Coast Saunas, said the following: "We are glad to be working with CWGLive and we believe that the partnership will prove to be beneficial for our numerous potential buyers".

With ETL certification and Carbon 360 technology in place, East Coast Saunas have always boasted of state-of-the-art high quality infrared saunas, and hopes to raise the quality bars even higher in near future. Ed Brown further added that he is actively working on identifying further health benefits that could be possibly catered to the users of his saunas, and that they are on verge of creating a prioritized list that would use the best of modern technology to adddress some of the well-known health-related issues with their infrared saunas. CWGLive is reported to be happy with this direction of growth of their current partner company.