A New Frontier In Internet Marketing Is Upon Us. App Marketing.
Online, November 7, 2010 (Newswire.com) - Our new survey of the top 500 internet marketers has revealed an interesting trend; These "internet" marketers are focusing their efforts everywhere but the internet. Rather, they are focusing on mobile marketing. The main reason behind this fallout is high PPC (pay per click) costs, high competition, regulation, and lack of innovation in the space.
These top marketers are following their audience, which are increasingly using mobile devices to get their information, surf the web, and check their email.
According to one IM, the mobile platform is the most untapped delivery platform of information these days. This struck us as odd due to the fact that big media and high profile blogs bless the mobile industry non stop.
One would think that this delivery platform would be more widely used amongst the internet marketing crowd. The numbers are in great favor to those adopting the technology:
- The mobile market is currently estimated at 5 times larger then the internet
- Deployable apps (combined) stand in the low 7 figures, while the number of .com websites are over 17 billion worldwide.
- The traffic estimates for the average app is 200-400 Downloads per day, from day one.
The one roadblock to the widespread adoption of app marketing is the access to the technology. Most apps are developed in complicated programming languages such as Java, and may be difficult for the HTML programmer to create an app.
But of coarse, there are innovative startups quickly filling that void.
One notable startup, DroidGenerator.com has completely eliminated the need for programming in the entire App development process. Users can create fully functional apps without coding for the Android platform. These apps can even be uploaded to Google's ever popular Android Market.
This space is definitely one to watch over the coming years to see how it unfolds in the marketplace. The industry is rapidly changing, and to put it simply; the world is 'going mobile' .