9th Digital Dealer Conference & Exposition Announces Second Round of Sessions

Online, August 26, 2010 (Newswire.com) - The second round of sessions for the 9th Digital Dealer Conference & Exposition has been released. The event, scheduled for October 12 to 14, 2010, at the Mirage in Las Vegas will feature speaking sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about successfully doing business on the Internet.

In addition to the 9 practitioners on the speaking roster are leading industry trainers, consultants and thought leaders covering topics that are of crucial interest to today's successful automobile dealership managers. Here are just a few of the more than 70 sessions to be included:

•Differentiation vs. Alignment - The New Digital Marketing Debate. What is more profitable - marketing your dealership's brand or riding your OEM's marketing coattails? Brent Hillyer, VP of Enterprise Sales, The Cobalt Group.

•If It's Broke, Fix It! Business strategy to make certain that more online shoppers find your ads, engage your ads, and respond to your ads, instead of your competition's. Timmy D. James, director of sales, HomeNet, Inc.

•The Mobile Marketplace. Selling to the on-the-go shoppers. Sharon Knitter, senior director of consumer products, Cars.com.

•Vehicle History Affects Value - Justify your Pricing and Hold More Gross. Learn how you can buy your cars at the right price, advertise them right and sell them for more gross using vehicle history. Jay Luna, process improvement manager, CARFAX.

•Social CRM - What is it and How to Make the Most of It. How can you leverage social media and CRM together for the highest ROI? Jonathan Ord, CEO and co-founder, DealerSocket.

•The Social Revolution: Social Media in the Auto Industry. How social media has changed all the rules and how you can keep up. Duncan Scarry, owner and president, Moore & Scarry Advertising.

•The Future of Automotive Web Site Analytics and Data Mining. Turn your chat, forms and phone call data into a behavioral targeting weapon. Todd Smith, co-founder and president, ActivEngage, Inc.

•Ideas that Every Dealership Group Needs. Leveraging dealer group technology to maximize efficiency and profitability. Matt Watson, lead architect of VinSolutions' applications.

Dealership practitioners already slated to present include Broderick Alley, Diehl Auto Group; Todd Crossley, Gary Crossley Ford; Andrew DiFeo, Hyundai of St. Augustine; Jim Flint, John Eagle Dealerships; Chris Fousek, Village Automotive Group; Kevin Frye, Jeff Wyler Automotive Family; Tim Jennings, Tom Sparks Auto; Shaun Kniffin, Germain Motor Company; Joe Orr, Hannah Motor Company.

Additional speakers will be announced in the coming weeks.

The 9th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors. For more information about the 9th Digital Dealer Conference & Exposition, go to www.digitaldealerconference.com or contact Susan Tyson at styson@dealer-communications.com, 312 558-1799.

The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.