90octane Partner Sam Eidson to Speak at 2011 International Business Marketing Association Conference

Online, June 1, 2011 (Newswire.com) - Sam Eidson, partner at conversion-driven marketing agency 90octane, has been selected to speak at the 2011 International Business Marketing Association (BMA) Conference, held June 1-3 in Chicago. Eidson, who wrote a chapter in BMA Colorado's new book, Advice from the Top: The Expert Guide to B2B Marketing, joins fellow contributing authors in a session called "Unleash Your Inner Expert."

Panelists, moderated by BMA Colorado vice president of education Rich Carvill, will discuss strategizing conversion-driven marketing programs, telling a company story from the inside out and maximizing return on marketing investment (ROMI). In his book chapter, Eidson, who was recently named BMA Colorado's 2011 Marketer of the Year, outlines the steps to establishing a successful conversion-driven marketing program and offers an in-depth methodology for presenting informational offers to target audiences in complex B2B sales.

Advice from the Top: The Expert Guide to B2B Marketing, BMA Colorado's first-ever publication, will be formally released at the conference.