3D TV Experience Made Even Bigger with LG and Sky 3D UK Partnering to Show Live 3D Channels

LG has partnered with Sky TV in a joint venture to show live 3D channels on the LG 3D TV.

LG is pleased to announce its partnership with Sky TV to bring the next revolution in television. Revolutionizing home entertainment is the 3D TV. The next big thing in home products and technology, 3D TVs have become a must-have product for each home. Creating 3D television images involves mimicking the way that the eyes work in normal life. As the eyes are about three inches apart, each eye sees a slightly different perspective of the surroundings, and the brain merges these two images together, using the difference to calculate depth. So, 3D TVs recreate this process by showing two slightly different images and using special glasses to separate them.

Bringing the ultimate impressive viewing experience into a living room is the LG 3D TV with sports, video games, documentaries and blockbuster movies bursting out of the screen. With LG, viewers can experience the same breathtaking 3D effects that they have seen in the cinemas from their own sofa.

The range of 3D content available is rapidly increasing. Film studios such as Disney have demonstrated an ongoing commitment to developing even more in 3D. With this, Sky TV's dedicated 3D channel is launching in autumn, which will bring a compelling range of content from sports and movies to documentaries.

Ahead of the launch of Sky 3D, UK's first dedicated 3D channel, LG unveils its impressive new 3D product line-up at IFA 2010. Committed to making 3D accessible to everyone, LG and Sky have been working together this year to bring exciting content to thousands of consumers via pubs across the continent. LG's passive TV uses the same side-by-side frame format as Sky's new, dedicated 3D channel, making it the perfect choice for watching the latest content available via a Sky HD box.

Together in partnership, LG 3D TV brings the ultimate immersion viewing experience into the living room, with sports, video games, documentaries and movies. LG and Sky are also heading on a tour that will showcase to the public 3D demonstrations with experts on hand and explain everything about 3D TV to help demystify this breakthrough technology.

Check out http://www.lg.com/uk/3d/ today and experience 3D viewing at its finest.

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