3 Computer Repair Franchise Must-Have Social Media Tools Highlighted by SP Home Run Inc.
Social Media Marketing Tools Can Help Make a Computer Repair Franchise Stand Out From Competition
Online, July 20, 2012 (Newswire.com) - Computer repair franchises often start off with a leg up on the competition because they have existing brand awareness. However, every new business needs to reach out to potential clients and begin to build relationships in the local community. Social media can be a valuable (and low-cost) way to call attention to a computer repair franchise.
Because franchise owners must follow specific rules and guidelines that are set forth by the franchisor, it's vital that that all rules and regulations are being followed in all social media marketing efforts.
SP Home Run Inc. recommends starting with three social media tools in the marketing arsenal:
* Facebook - It is very important to set up a Facebook page for a new computer repair franchise location. Just because the main franchisor has their own national Facebook page does not mean a local one is not needed. Establishing a Facebook profile page is important to begin building relationships in the local community. A franchise owner can share promotions, events, and special deals with followers ("Likes"). This is the perfect venue to have computer repair experts on staff share tips and techniques that will be useful to followers in order to help establish relationships.
* Twitter - Twitter is a great way to get information out fast. The average tweet only has a shelf life of an hour, so a business owner needs to be "tweeting" on a regular basis in order to stay relevant. There are special tools that can be used to set up an automated schedule of Facebook posts and Tweets to save time. A recommendation would be to use a service such as Twitterfeed that allows a blog owner to post automatically to their Twitter and Facebook accounts. Keep content timely, topical, and relevant.
* YouTube - YouTube is a great relationship-building tool because users can create videos that help potential clients see what sort of products and services are offered. How-to videos can be posted to offer potential clients tips that will be useful to them and begin to build relationships based on trust.
"Social media is a great low-cost way to get the word out," said Joshua Feinberg, Business Development Director of SP Home Run Inc. "The computer repair industry is all about relationships and these social media marketing tools allow a business owner to build relationships quickly. In addition, the tools help communicate with leads, customers, and clients about things that are happening in the business, such as special deals, promotions, events, and even the latest tips and tricks. For those focusing on the B2B space, LinkedIn must also factor in as a fourth social media marketing tool."
Those interested in learning more about marketing a computer repair franchise should also download the free special report Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business from http://www.sphomerun.com/free-it-marketing-report-download-your-free-copy-now
About SP Home Run Inc.
SP Home Run Inc. helps small business IT service providers get more high-paying, steady B2B clients by providing a suite of proven tools and resources that are available exclusively to SP Home Run Inc. members. The tools and resources focus on IT marketing and targeted lead generation, selling IT services and lead nurturing, IT service contracts, managed computer consulting, IT channel and small business technology, and starting a computer business.
The company currently serves clients all over the world. Its client base includes computer consulting businesses, VARs, network integrators, IT solution providers, MSPs, system builders, and computer repair businesses.
