2nd Edition Of Research Series Released By HnyB Insights Titled Social Advertising Strategy And Outlook
Online, March 29, 2012 (Newswire.com) - "According to research reports released by HnyB Insights, the Global Social Media revenue has reached $10.3Bn in 2011, a 41.4 per cent increase from 2010 revenue of $7.3bn. Further the Worldwide Social Media revenue is forecast for consistent growth with 2012 revenue totalling $14.9Bn, and the market is projected to reach $29.1Bn in 2014, $58.1Bn in 2016, will touch magical mark of $100Bn towards early part of 2018 and by the end of 2020 it will grow substantially closing at around $233bn.
According to Nayan Patel, CEO of HnyB Insights a Leading Intelligence & Knowledge Consulting group with focus on Social Computing, Social Media, Social Technology and Social Networking, while presently North America, Europe and Asia Pacific are substantial contributors in Social Media Marketplace there would be substantial reorganization. Asia and Oceania which contributed 30.60 per cent of global Social Media revenue in 2010 will be contributing around 35.90 per cent by 2020. North America and the Caribbean which contributed 27.60 per cent of global Social Media revenue in 2010 will be contributing around 18.70 per cent by 2020. Europe which contributed 25.30 per cent of global Social Media revenue in 2010 will be contributing around 16.30 per cent by 2020. Latin America which contributed 7.80 per cent of global Social Media revenue in 2010 will be contributing around 13.60 per cent by 2020. Middle East which contributed 4.90 per cent of global Social Media revenue in 2010 will be contributing around 6.60 per cent by 2020. Africa which contributed 3.80 per cent of global Social Media revenue in 2010 will be contributing around 9.20 per cent by 2020.
Analyst of HnyB Insights Namrita Kapadia suggested that the marketers has begun to transition from 'onetime placement and click of ads' toward 'on-going engagement' with the Internet user and will therefore allocate a higher percentage of their advertising budget to Social Media sites in future. This is mainly because Social Media sites are able to unlock the interconnected data structures of users - mapping lists of friends, their comments and messages, photos and all their social connections, contact information and associated media. Advertising revenue is, and will remain, the largest contributor to overall Social Media revenue.
According to the 2nd Edition of research series released by HnyB Insights titled Social Advertising Strategy and Outlook, the Social Media Advertising revenue is close to $5.5Bn in 2011, and will grow to $8.2Bn in 2012, around $25Bn by 2015 and $114Bn by 2020. Advertising revenue includes display advertising and digital video commercials on any device including PCs, mobile and media tablets. Social Advertising Strategy and Outlook, 2nd Edition provides a detailed analysis of Social Advertising in Africa, Asia Pacific, Asia, East & Central Africa, Eastern Europe, European Union, Europe, Global, Latin America & Caribbean, Middle East & North Africa, North America, Pacific & Oceania, South East Asia, Western Europe, Australia, Brazil, Canada, China, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Japan, Mexico, Nigeria, Russia, South Africa, Singapore, South Korea, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, United Kingdom and USA markets.
The research series covers around 40+ regions across the globe and provides short term to long term forecast and guidance. While the Social media advertising provides a slew of benefits for brands looking to reach a qualified audience, to take maximum benefits from Social Advertising, appropriate Social Strategy should be in place which will create sync between promotion on all platforms, product design, customer service etc. Many such invaluable insights are part of this research which can be accessed at http://hnyb.in/c01.html