1888 Mills Licenses Hello Bello to Create Premium, Affordable Baby, Kids Line


Leading home and commercial textiles manufacturer 1888 Mills announced a new licensed collaboration with Hello Bello. Founded by husband-and-wife team Kristen Bell and Dax Shepard, Hello Bello is known for creating premium, yet affordable baby and kids products that are also good for the planet. The brand launched in 2019 with a complete baby collection and has expanded into many personal care items focused on kids and adults alike.

The 1888 Mills x Hello Bello collection will include baby and kids bath towels, washcloths, nursery and kids bedding, and swaddle and receiving blankets and will eventually expand into beach towels and kitchen textiles. The line will feature many of the design elements found on Hello Bello's award-winning diapers. True to the brand ethos, the textile line will be sustainably made with BCI cotton and Lenzing Lyocell fibers. In addition, all 1888 Mills manufacturing facilities where the product will be made are Okeo-tex and GOTS certified.

"When we decided to further expand our footprint into baby and kids, we knew that Hello Bello would be the perfect partner. The brand's philosophy that all parents need access to affordable, premium baby products is right in line with our brand purpose of Weaving a Better World for all. Our responsible manufacturing coupled with sustainable fibers allows us to create a great product that is good for the environment, good for children and good for parents because they rest easy knowing that they are using quality, sustainable products," said Lexi Schladenhauffen, CXO at 1888 Mills.

"When 1888 Mills approached us for our award-winning designs to create a home and textiles collection, we knew they were the right partner to deliver on our promise of premium goods at accessible prices," said Erica Buxton, President, Hello Bello. "We believe all babies deserve the best and we're excited to give parents even more of the essentials that fulfill that dream." 

The line will launch this October during the Fall market to buyers and will be available for consumers to purchase in early in 2022.

Source: 1888 Mills