180byTwo Integrates New eCHO B2B Intent Solution With SugarCRM

180byTwo, the leader in B2B data solutions, today announced its partnership with SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences. Through the integration, SugarCRM customers are able to enrich their CRM data via 180byTwo’s DAAS solution eCHO, enabling predictive B2B marketing and sales insights, improved customer segmentation and lead management processes.

Eric Shaffer, CEO of 180byTwo, said, “We’re really excited about the partnership with SugarCRM. Leveraging eCHO B2B intent data in SugarCRM, our mutual customers are able to leverage the power of predictive B2B intent data powered by AI to seamlessly identify accounts at the right time and location when the likelihood to close is the highest. Shaffer added, "With the SugarCRM platform acting as the central marketing hub to make intent signals more actionable, marketers are able to realize the true value of B2B intent data by aligning sales and marketing teams.“

SugarCRM customers using 180byTwo’s eCHO solution will be able to immediately:  

  • Identify which of their accounts are currently researching products they sell.
  • Segment accounts based on intensity or depth of intent signals.
  • Create lead-scoring workflows to route intended prospects to sales for outreach.
  • Personalize inbound and outbound messaging based on topics of interest.
  • Refine lead-nurturing programs by honing in on each account's interests.
  • Re-engage inactive accounts by aligning their interest with related products.
  • Sync sales and marketing team with predictive insights at the account level.

Customers including HP, Oracle, SolarWinds, LogMeIn, Dell, IBM and Intel are already using 180byTwo’s DAAS solutions to transform their marketing and sales initiatives with great results, ultimately driving more ROI.

About 180byTwo:

180byTwo is the industry leader in B2B audience solutions: leveraging multi-sourced offline, online, mobile, location, proximity and various other signals across industry verticals to help marketers and platforms more efficiently and effectively target businesses, consumers and professionals across channels. At 180byTwo, data quality is at the heart of everything we do. 180byTwo is committed to delivering unparalleled services and solutions that deliver ROI to the marketing and advertising ecosystems.

About SugarCRM:

SugarCRM is a customer experience management leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience management easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life.

Source: 180byTwo


Categories: Advertising

Tags: Datastore, Digital Advertising, eCHO, Onboarding, SugarCRM


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1910 N Ola, Bay 3 (Bay 3)
Clearwater, FL 33759
United States