10,000 Women (AND Men!) Wanted to Give the Gift of Menstrual Pads
TORONTO, March 8, 2018 (Newswire.com) - Women (and men) around the world can help “break the silence” around menstruation when they purchase sanitary pads from ayzh (pronounced “eyes”). ayzh recently launched a new “1=1” giving program for sanitary pads that is different from other "buy one give one" models. When you buy kanya for yourself (or your friend, daughter, sister, niece or wife), ayzh promises to give the exact same high-quality sanitary pads and boost of confidence to a girl in need. All women and girls deserve equal access to safe, comfortable and effective pads.
Commenting on ways to engage in advocacy around International Women’s Day on March 8, ayzh founder Zubaida Bai said, “It is important we demonstrate together that we can and will make a change in women’s health for the better. The support from women who can afford to purchase quality pads every month is vital in raising awareness of the taboos and stigmas that prevent women and girls from accessing the protection they need to stay healthy, stay in school and earn a living.” Only 12 percent of India’s 335 million adult women can afford pads (77 percent use old cloth).
Between International Women’s Day and Menstrual Hygiene Day on May 28, Ms. Bai aims to engage 10,000 supporters to purchase a six-month supply of kanya Menstrual Pads through her “1=1” campaign. This will provide 10,000 schoolgirls in India with access to sanitary pads, as well as culturally appropriate education related to menstrual hygiene and reproductive health. All in all, this brings 315,000 days of comfort for 20,000 women and girls, who will be united around the universal experience of their periods - messy, natural, beautiful and powerful.
Ms. Bai is a pioneer in health and livelihood solutions for underserved women and girls worldwide. Based in India, her social enterprise creates innovative and essential healthcare products to improve the health and well-being of women and girls across their reproductive lives. Mother of three and influential TED Speaker, Zubaida is applying her unique passion for women’s health and her educational expertise to create a brand that’s vital for changing lives and raises awareness for women’s health around the world.
Ms. Bai launched her company in 2010 with a $3 Clean Birth Kit in a Purse after visiting a village in India, where she discovered that some midwives used a sickle (used for cutting grass) to cut the umbilical cord. More than one million mothers and babies lose their lives in the developing world each year due to uncleanliness at the time of childbirth. ayzh has sold more than 300,000 kits in 20 countries, touching the lives of more than 600,000 women and newborns and has expanded its work into newborn care, postpartum health and now menstrual hygiene.
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Notes to editors: For more information, please contact Colleen Lyon at ayzh: colleen@ayzh.com.
About ayzh: Bringing simplicity, dignity and equality to women’s health worldwide with low-cost, high-quality products targeting reproductive, maternal, newborn, child and adolescent health.
About gowithconfidence.com: A campaign of ayzh meant to give equal access to safe menstrual hygiene management and to help meet increasing global demand for high-quality, responsibly sourced disposable sanitary pads.
Source: ayzh