#1 Dated Products Brand* Debuts New Look

You don’t become the #1 Dated Products brand* overnight. Like most success stories, it takes time. And when it comes to the planner category, it not only takes time, but intentional products that resonate with a wide variety of audiences, esteemed designer collaborations and partnerships with trusted retailers. Just ask Blue Sky. Over the last 16 years, the company has grown to become the #1 Dated Products brand*. Through its dedication to manufacturing dynamic products, under both the Blue Sky brand and partnerships including Nicole Miller, TRINA TURK, Dabney Lee, Kelly Ventura and more, Blue Sky brings their merchandise to market through retailers such as Target, Wal-Mart, Staples, Amazon and Office Depot. And now they’ve taken it to the next level. Blue Sky has introduced a new brand identity and website, which focuses on a sophisticated collection of premium planning products to live on www.bluesky.com

The new Blue Sky branding is a modern yet playful shift from the original aesthetic. The logo features a casual hand-drawn script font and a refreshed color palette. The new website takes inspiration from Blue Sky products, merging function and form to provide an unparalleled customer experience. 

“For over 16 years, we have been creating products with the intention of helping more people stay trend-savvy while organizing their lives better,” says Warren Vidovich, Blue Sky co-president. “We had a little work done to refresh our look, but we are still the same planner company you’ve come to trust over the last decade and a half.”

To make this time even more exciting, in addition to the rebranding and website, Blue Sky is introducing its 2019 collections on the new site. Customers can shop the second collection from Noteworthy™, Blue Sky’s “why didn’t someone think of this sooner?” planner that combines all the functionality of a planner and a notebook in one; Personalized, the first fully customizable planner and notebook collection; new specialty planners; and premium planners from its partners.

Meet the new Blue Sky and check out the premium 2019 collection, now available exclusively online at www.bluesky.com. Blue Sky launches new planners twice annually, dated with a January or July start. 

About Blue Sky:  
#1 Dated Products brand* Blue Sky represents more than just a pretty planner. Recognized for its extensive array of dated planners, calendars, notebooks and more, Blue Sky products help the millions who dream of achieving organization reach their goals and in style (hello, form and function). After the launch of its personalized planner and notebook line earlier this year, Blue Sky has solidified its role as a force in the lifestyle category, giving customers the ability to design their perfectly personal planner or notebook to their heart’s desire. Plus, top brands like Dabney Lee, Nicole Miller and Ashley G have trusted Blue Sky with bringing their unique visions to life through partnerships. And the world has taken notice. Blue Sky products have been featured by media including Refinery29, Business Insider, Hollywood Reporter, Southern Living, The Everygirl and Brit+Co. Find the full line online at www.bluesky.com

*Source: The NPD Group, Inc. / Retail Tracking Service, U.S. Sales, 26 weeks ending September 9, 2017

Press Contact:
Allyson Conklin
Allyson Conklin Public Relations for Blue Sky

Source: Blue Sky

Categories: Business News, Consumer Goods

Tags: Amazon, Blue Sky, Dabney Lee, dated products, Kelly Ventura, Nicole Miller, Office Depot, planner, Staples, Target, Trina Turk, Wal-Mart

About Blue Sky

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Blue Sky, the #1 Dated Products brand*, is recognized for its extensive array of dated planners, calendars, notebooks, and more, helping the millions who dream of achieving organization reach their goals, and in style.

Blue Sky
410 Exchange (Suite 250)
Irvine, CA 92602
United States