Monvera Glass Decor Has A Revamped And Upgraded Design Service Offering.
Monvera Glass Decor's new Art & Design Department now offers a range of label design options for customers.
July 25, 2012 (Newswire.com) - Monvera Glass Decor, California's leading provider of bottle etching and silk screened bottle labels has a new Art and Design Department which has been reorganized and revamped to provide different categories of design services. Clients now have several service levels that they can choose from depending on their budget and design needs. This in-house service makes it easy for customers to combine label design and label printing together.
Design offerings include creating a brand new label for printing on wine bottles using existing logo and art elements. Alternatively customers that would like to revamp their existing labels without going through the expense of an entire rebranding program, can now bring their current paper label design to Monvera and have a screen printed version developed that still retains the existing brand identity. In addition, a version can be developed for an etched wine bottle too. The customer can opt to revamp their entire line or just use it for specific categories of wine to differentiate them from the rest e.g. reserves, wine club wines, late harvest wines, limited and special releases. The transition from a paper label to a screen printed wine label elevates the look of the existing label and completes the upgraded look of the package.
"Often, the customer has a vision for what they want the label to look like and we take those components and repackage them into a beautiful screen printed label or a label for wine bottle etching. We hear over and over again how important labels are in influencing the consumers purchasing decision. Packaging plays a critical role in making that first sale to a new consumer." says Caitriona Anderson, Monvera's VP of Sales & Marketing. "Our customers need a resource to support them in the crucial decisions that have to be made about their package. We are happy to be able to provide a full service to our clients between the label design and optimization followed by the actual decoration of the bottle. This streamlined effort saves time and money. During the process we are able to incorporate many design techniques that lend themselves to the screen printing process such as full wraps, side label etc."