Monvera Glass Decor Announces a New Bottle Decoration Service for Wine Clubs
Monvera Glass Decor now offers screen printing options exclusively for wine club members.
June 26, 2012 (Newswire.com) - Monvera Glass Decor, a leading provider of bottle etching and screen printing on wine bottles is pleased to announce a new service. Wineries can now bring their current wine club labels to Monvera and have a screen printed version developed that includes a customized wine club member logo. The goal is to improve the packaging of their wine for their wine club members. The transition from a paper label to a screen printed label along with the addition of the customized logo completes the upgraded look of the bottle. The unique package differentiates the wine club offering from other wines produced by the winery and promotes the exclusively of the wine club wine. In addition, etching wine bottles can be considered as an option for small limited releases that are only offered to wine club members. The bottle can be etched with or without the wine club member logo and can even be personalized for the wineries best and most loyal customers.
"It is very easy to print on wine bottles these days. Apart from making good wine that their customers love, wineries need to think about the entire presentation of their package. How do their customers feel when they open up their quarterly wine club shipment? Does the bottle look special? Does it make them feel part of an exclusive club? Does the package promote brand loyalty? Is it something that they want to present to their family and friends? These are the questions that wineries need to be asking of themselves. We believe screen printing and etching are packaging tools that can help our customers achieve these goals."says Caitriona Anderson, Monvera's VP of Sales & Marketing. " Our customers need to think about how to attract and keep wine club members. The more wine that a winery can sell direct to their customers the more revenue they get to keep for themselves. This is critical in today's business environment."