Kea Company

Kea Company Pursues Growth Strategy by Acquiring SageCircle

One of the premier Analyst Relations consultancy firms, SageCircle, has become part of Kea Company. The acquisition, announced today, bolsters Kea's international footprint and Analyst Relations capabilities.

Kea Company has been in growth mode through recent years. It has announced several international takeovers and rapidly expanded its client base. The integration of SageCircle's vast expertise and portfolio underlines Kea Company's global Analyst Relations leadership. lt strengthens Kea Company's existing presence in the US market. Hundreds of SageNotes, SageTools and recorded webinars will be accessible through the forthcoming Kea Analyst Relations Portal.

SageCircle has established itself since 2000 as the thought leader in Analyst Relations. SageCircle owner Dave Eckert, a veteran in the Analyst Relations industry, will become part of Kea Company's Advisory Board and will continue to provide his strategic insight to the company and the Analyst Relations community. Bram Weerts, Managing Director at Kea Company, said, "The acquisition of SageCircle is consistent with our strategy of building a global powerhouse in Analyst Relations. SageCircles's reputation in the Analyst Relations community, like the 15 years of expertise that went into the SageCircle knowledge base, are unique in the market and are an invaluable addition to Kea Company's portfolio."

"For SageCircle, this is an important step forward. With Kea Company taking over, we can build on the foundation of SageCircle and make the SageContent Library of accumulated Analyst Relations knowledge available to a global audience" said Dave Eckert, of SageCircle.

About Kea Company

Kea Company is a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services. We have analysed, developed, and defined best practices across mission-critical capabilities that every company needs to succeed in the market. We use our experienced industry insights - both as influencer relations professionals and IT analysts - to apply these proven practices to help our clients become leaders in their markets.

About SageCircle

SageCircle helps Analyst Relations become strategic by driving revenue growth through leveraging the influence of the analysts. SageCircle does this by providing AR teams with best practices, tools, advice, and actionable information to ensure that every analyst interaction is effective; that company staff understand and utilize the expertise of the analysts; and that sales representatives capitalize on the value analysts can bring to the selling process. The SageCircle portfolio consists of online reference material, and downloadable tools.

Categories: Entrepreneurship

Tags: analyst relations, Business Advisory, IIAR, Influencer Relations, Kea Company, ROI, SageCircle, sales enablement, Win Them Over

About Kea Company

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Thom Erbe
Kea Company

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Kea Company
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