GateHouse Media's Private Ad Exchange, Adhance Media, Doubles Local Media Publisher Partnerships to 40 Companies

GateHouse Media announced that adhance media, the company's private ad exchange that launched in December 2011, has more than doubled its number of publisher partnerships over the past year.

GateHouse Media announced that adhance media, the company's private ad exchange that launched in December 2011, has more than doubled its number of publisher partnerships over the past year, with the recent addition of Calkins Media, OPUBCO and Swift Communications. Adhance media now comprises more than 40 publishers representing over 1,300 local newspaper and broadcast websites throughout the country including Morris Communications, The Ogden Newspapers, Inc., News-Press & Gazette Company, Rust Communications and Entercom. The expansion of the private ad exchange provides demand partners with the capability to reach more locally-targeted audiences on quality brand-safe websites at scale.

Adhance media continues to work with Index Platform, Casale Media's sell-side platform (SSP), to offer advanced targeting options to its demand partners through real-time bidding (RTB). "We are very pleased and excited about adhance's growth over the past year. We have partnered with some of the best media companies in the country, and the demand-side has embraced the adhance private exchange, as evidenced by the increasing spend and fill rates we continue to see. In 2014, we look forward to offering more products and revenue opportunities to our partners, including mobile RTB," said Peter Newton, President of GateHouse Ventures.

Demand-side partners such as Dstillery see increasing value in reaching local audiences through adhance, with monthly spend and CPM's rising throughout the year.

"When managing partnerships with dozens of open and private exchanges, it's trusted partners like adhance media, GateHouse Media's ad exchange, that make it easy for Dstillery to buy targeted inventory for our national advertisers. With them, I have the assurance needed to know our marketers' ads are getting brand safety, quality impressions, competitive rates and scale across adhance's 40+ publishers." Alec Greenberg, VP, Media Operations, Dstillery.

Publishers also praise adhance for the exceptional ad quality, high-touch support and overall digital revenue growth recognized through the exchange.

"Right out the gate we saw an immediate increase in both the quality of the advertisers they brought to our radio station web sites, but also a great boost in monthly revenue and overall eCPM by more than 15%! Their team makes the whole process really easy and I appreciate their efforts to constantly find ways to improve performance for us." Rachel Adams, Director of National eCommerce & Digital Sales, Entercom Communications Corp.

"Adhance have been a great partner to work with. Working together, we've continued to see improved growth on eCPM's in Private Exchange ads, Network and Remnant advertising." Marty Novak, Director of Digital Content, NPG Newspapers, Inc.
For more information on adhance media, please visit

About GateHouse Ventures
GateHouse Ventures, a division of GateHouse Media, Inc., has a mission to identify and develop high-growth business ventures that can leverage Company resources and access local markets to expand the local services we offer, while also expanding our geographic reach.


Categories: Marketing

Tags: adhance, Caulkins Media, GateHouse Media, GateHouse Ventures, Peter Newton, private ad exchange, publisher partners, publishing

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