First LA Limo Promotes Prom Package
When asked whether the economic slowdown would affect rentals come prom time, Mr. Rezapour was thoughtful. "Obviously, people's financial situation makes it difficult for them to afford luxuries," he says. "One reason we're starting to prom
Online, August 28, 2010 (Newswire.com) - With the school year off to a good start, First LA Limo has been aggressively promoting its Prom Package. Bobby Rezapour, spokesman for First LA Limo, explains the strategy.
"It might seem like proms are ages away," he says. "However, in the marketing world, it's just a blink of an eye. Consumers need to hear a message several times before they act on it, so we want to make sure that they hear plenty about us before
prom preparations get started. That way, once prom season does arrive, we will be on everyone's mind."
First LA Limo's Prom Package starts as low as $499 and includes numerous free perks such as free limo service, free access to a party planner and photographer and free floral arrangements. "We want to make sure our customers don't just get a vehicle," says Mr. Rezapour. "We want them to have a total experience, a night to remember."
When asked whether the economic slowdown would affect rentals come prom time, Mr. Rezapour was thoughtful. "Obviously, people's financial situation makes it difficult for them to afford luxuries," he says. "One reason we're starting to promote our Prom Package so early in the year is that we want students and parents to start thinking about what they want for the prom. If they decide to hire limo service, they can start saving now. That way, kids can still have a great memory from their prom without worrying about the budget."
Mr. Rezapour is satisfied with sales from last summer's
prom season. "We're happy with the number of clients we had," he says. "We made sure that prices were affordable because we understand that consumers are much more price conscious now." Mr. Rezapour points out that reducing rates isn't just a survival mechanism. It' s a strategy to make the business thrive in the long run. "We realize that if we retain clients, even if they pay less, they will be there when the economy completely recovers. Reducing rates is not an emergency response. It is an intelligent strategy for long-term success."
Mr. Rezapour says that calls about First LA Limo's Prom Package are already rolling in. "Many of the calls are from what we call dreamers," he says. "They're seniors who aren't serious about buying - yet. They're still just curious. Many companies would simply turn that kind of caller away. We don't. Our highly trained customer service representatives treat them like full-blown VIP's who have already plunked down their gold cards. They answer their questions, they suggest ideas and solutions, in sum, they dream with them."
Mr. Rezapour says that the
limo business isn't just about transportation; it's about making small dreams come true. "This is why we have a Prom Package. We realize that seniors don't just go to the prom to celebrate the ending their high school careers. They go to celebrate the start of a new life, a life of chasing dreams. We love - love - being a part of that."
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