Cheer Channel Forges Alliance With Union Square To Expand Brand Worldwide

Online, March 1, 2011 (Newswire.com) - Cheer Channel, the premier online digital network dedicated entirely to the spirit industry, announced today an agreement with Union Square Agency, a
New Yorkâ€based lifestyle agency to collaborate on sponsorship sales, program value enhancement, licensing and merchandising sales that will support and expand the Cheer Channel brand.

President of Cheer Channel, Lance H. Robbins stated, "We could not be more thrilled with the opportunity to work with one of the leading agencies that delivers integrated, and innovative solutions with an impeccable reputation and track record of success creating comprehensive integrated and sales and consumer activation platforms for startups."

Shawn Garrity, CEO of Union Square Agency, added, "We are extremely excited about working with the Cheer Channel, which has created a unique niche within the 4 billion dollars a year spirit industry. Not only will it become a primary source for news and information for cheerleaders and their fans worldwide, it captures the demographics that are very attractive to major advertisers."

Cheer Channel's network not only covers major competitions, industry events, trends, cheer fashion, travel and safety tips targeted to all age groups, including parents, coaches and alumni, it will develop original scripted and reality based programs and series with as opportunities for branded entertainment. Cheer Channel has also entered into agreements with event producers to be their exclusive marketing agency, allowing advertisers in-stadium access to hundreds of thousands of cheerleaders through sampling, billboards, booths and merchandise.

"This is an untapped type of product offering that lends itself perfectly to selling unique partnership and sponsorship opportunities tied to the Cheer Channel," said Cindy Villarreal, CEO of Cheer Channel. "Shawn's contacts with major brands that are able to go beyond traditional ad buys will expand their reach to be inclusive of special events, hospitality and other media that will align with Cheer Channel's global strategies"

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities. Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film &Television Production. www.unionsqagency.com