Ludo, LLC

Candyman is foaming at the mouth...

Ludo, LLC, a kid's candy manufacturer signed an Agreement with an inventor to introduce The Original Candy Foam.

Pump-able candy? Yes, that is right. Push down on the pump and a liquid is converted into a foaming candy that comes in both strawberry and green apple flavor. The Original Candy Foam is being introduced by Ludo, LLC, a manufacturer of kid's candy products.

"We signed an Agreement last week with the inventor to launch The Original Candy Foam," explains Jay C. Pearlman, founder and president of Ludo, LLC. The patented item should be available to ship to retailers later this year. It will come in an assorted 18 count display of both flavors and will retail between $1.99 and $2.99.

The Original Candy Foam is a great impulse product for retailers. It offers them the opportunity to earn big margins, differentiate themselves from competitors and creates excitement in the store for the consumer by offering something unique.

Ludo, which means to play in Latin, is all about fun and making consumers smile. The interactive candy manufacturer was launched in 2001 and its first customer was Target. "Since that time we have shipped just about every major retailer and have had a tremendous amount of success in large chains that are not traditionally known for toy candy," says the smiling entrepreneur. Some of those unique accounts include Bed Bath & Beyond, Cracker Barrel, Speedway SuperAmerica, Party City, Circle K, etc.

Candy Foam is certainly not the first creative item from Ludo. The company has launched many, including a chicken holding cymbals in its wings while sitting on top of a tube with candy. When the user pulls down on a lever attached to the tube, the chicken bangs the cymbals making a smashing noise. Unlike other manufacturers, Ludo has not pursued licenses. It prefers to build its business with basic goods that are not dependent on the success of a movie or require hefty royalties and guarantees. Perhaps the simplicity of Ludo's products is why they have been so successful.

Ludo is getting ready to launch Bubble Paste, a bubblegum in a tube, this month. The squeezable gum will retail between $0.59 to $.79/unit and Ludo expects this item to be sold in all classes of trade (mass, grocery, drug, and specialty stores). Dylan's Candy Bar, the candy store chain owned by Ralph Lauren's daughter, Dylan, will be the first retailer in the country to launch the item. "The sheer fact that Dylan wants to assist us with launching Bubble Paste speaks volumes about the potential."

Later this year, Ludo will also be launching the Bubblegum Cane. The giant gum shaped cane makes for a great stocking stuffer and has already been well received by many retailers. In fact, consumers will be able to find it at the following national chains, 7-Eleven, Justice (900+ store chain targeted to tween girls), Claire's (mall-based accessory chain), Sweet Factory, Christmas Tree Shops, among many other retailers.

The Boca Raton resident was born and raised in Cleveland, Ohio. He graduated from The Ohio State University with a triple major in marketing, finance and logistics. While he did know at a very young age that he would be an entrepreneur, he never thought it would be as a toy or candy manufacturer. "I would have loved being an automobile manufacturer. However, I knew that was so unrealistic due to the capital requirements. Life as Willy Wonka isn't so bad," Pearlman says jokingly.


Categories: Entrepreneurship

Tags: candy, candy foam, entrepreneur, jay pearlman, ludo, novelty


About Ludo, LLC

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Jay Pearlman
Ludo, LLC

4405426000
Ludo, LLC
31809 South Roundhead
Solon, OH
33428
United States