Black Momma Vodka, a division of the B4MC Group, is the newest sponsor for Power 106 FM's Cali Christmas Concert.
November 26, 2012 (Newswire.com) - Black Momma Vodka, a division of the B4MC Group, is the newest sponsor for Power 106 FM's Cali Christmas Concert. After the previous vodka retailer declined to participate in this year's Cali Christmas for an undisclosed reason, Black Momma Vodka was approached by the radio station for the opportunity and inherited a sizable sponsor package.
"We are very pleased to join the Power 106 FM family as a sponsor of their annual Cali Christmas Concert. This is a mutually beneficial sponsorship that we hope to continue in the future," said CEO & President of the B4MC Group's Black Momma Vodka Division Vanessa Braxton.
Held on Dec. 14, Cali Christmas is an annual concert hosted by Power 106 FM. Top hip-hop, rap, and R&B artists perform for the station's more than 2.8 million listeners. This year's sold out concert features performances from 2 Chainz, Big Sean, Kendrick Lamar, Rick Ross, and many more.
"Black Momma Vodka is the first vodka retailer nationally owned and operated by an African-American woman. Power 106 FM is excited to work with them and provide an opportunity to expose their product to our world class performers and audience. We look forward to continuing to do business with them," said Power 106 FM Vice President of Marketing Dianna Jason.
In addition to sponsoring one of Power 106's largest annual events, the vodka company will be supplying samples of its soon-to-be released vodka to top concert acts and sponsoring an exclusive VIP after party.
Black Momma Vodka's flagship vodka is 80 proof. Distilled 5 times and filtered 5 times from corn for its signature smooth taste. It's distilled through Crushed Diamond Lava Rocks and fused with Cascade Mountain Spring Water from Oregon. Black Momma Vodka is scheduled for release in the U.S. in February 2013 in 32 states nationwide and military exchanges.