5 Ways to Use Scan Cards to Grow Your Business
There are a variety of ways that businesses can use scan cards to increase their customers and improve sales.
Online, September 11, 2013 (Newswire.com) - There are a variety of ways that businesses can use scan cards to increase their customers and improve sales. Scan cards can now be custom printed with a business name, info, logo and more in many different styles in order to increase brand awareness. The key to a good scan card is to make sure it's printed on high quality plastic that is durable and resistant to peeling and color fading. An effective scan card will attract more customers to your business and keep them coming back for more. KeyTag1 offers 5 ways to use scan cards to grow your business.
1. Promote brand awareness
Your company scan card - also known as key tags or plastic cards - should be designed to match the look of your website, advertisements, social media sites or any other promotional designs that represent your company. It's important to be consistent because that is how customers will recognize your brand. The design should be eye-catching and appealing with a prominent logo to attract new customers.
2. Offer a discount
A good incentive for your customers to use scan cards is to offer a discount when they use their scan card to make a purchase. Larger purchases can earn greater discounts to use towards future purchases. Offering discounts will lead to more people signing up to use store scan cards.
3. Track customer's buying habits
When a scan card is associated with a customer's store account, their information is stored in your customer database each time they swipe their card. This means that you have the ability to track your customers' buying habits and analyzing this information can be very useful. By tracking buying habits a business can discover which items are often sold together and this can be used to create special offers or 2-for-1 deals to increase sales of these products.
4. Authorized entry
Scan cards can be used for exclusive entry into gyms and health clubs or other types of facilities where people must be members in order to access the facilities. Using a scan card makes it easy to store member information like the member name, member ID number, date of enrollment, expiration date, and more. This is an effective way to show patrons that the facilities are safe and secure.
5. Loyalty program
A customer loyalty program will give your company a unique edge on competition to make your business stand out. With a customer loyalty program, each time a customer uses their scan card they rack up points and when they earn enough points they receive something of value in return (often a free item). Loyalty programs make customers feel appreciated and motivate them to keep coming back over and over again.
KeyTag1 makes custom printed scan cards with full photo quality color printing. They are printed on a thin plastic called Teslin and have both sides laminated for a total thickness of 30mil, the equivalent thickness of a credit card. For more information on custom printed scan cards, visit www.keytag1.com.
To schedule an interview with Keytag1 please contact Tasha Mayberry, Director Public Relations, at pr@keytag1.com or call 207.317.6099.
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